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customer retention

A guide to the best B2B podcast coverage of customer retention - the shows and 35 episodes that go deepest, ranked by substance, not downloads.

Customer retention requires balancing product innovation with loyalty strategies that go beyond what initially drove growth. These episodes explore how founders evolve best-selling products, leverage behavioral science and AI for loyalty programs, create demand through unconventional event marketing, and transition operations from pure growth metrics to retention-focused models - with insights on managing customer experience at scale.

Best shows on customer retention

Best episodes on customer retention

  1. B2B Storytelling: Michael Brenner on Empathy-Driven Content

    Beyond B2B Marketing · 2026-02-22

    83 / 100
  2. How Does Marketing Automation Fit into a Broader Strategy? | With Daria Kravchenko

    The Strategic Marketing Show · 2023-04-11

    80 / 100
  3. E06: Jingjing Zhong - AI in Home Services & Founder Therapy

    True Founder Stories · 2026-02-11

    74 / 100
  4. AA257 - State of Agile Report 2026: Is the Industry a 'Market for Lemons'?

    Arguing Agile · 2026-04-29

    73 / 100

    But you know, if your objective is customer retention, right?

  5. Bridging Cultures to Scale Global Commerce with Daniela Jurado Jabba

    VTEX Live · 2025-11-11

    73 / 100

    I would say the two main words or the keywords for me are customer retention and the second one is operational efficiency.

  6. 111: From Burnout to Breakthrough: The HubSpot CRM Behind Sesh Coworking with Maggie Segrich

    The Digital Marketing Mentor · 2026-04-29

    70 / 100
  7. Why Customer Retention Is the Most Valuable PE Growth Strategy

    Demand Revenue · 2026-07-10

    67 / 100

    peaker B: All right, last piece, I saw something from you where you were talking about retention, customer retention, churn and stuff like that.

  8. EP 189 | Safe Doesn’t Sell: Why Smart Event Marketers Create Demand

    Event Marketing: Redefined · 2026-07-01

    66 / 100

    We know that they need to produce pipeline, we know that they need to help with customer retention, brand awareness, which is pretty much everything that sales and marketing does, right?

  9. Inspiring Success and Impact through Professional Community

    Remarkable Marketing Podcast · 2025-01-20

    66 / 100

    One is a renewed focus on customer retention , customer marketing , net retention as well as upsell and cross-sell .

  10. Entrepreneurial Success Without Sacrificing Family with Shana Lynn

    Couch Time with Amy Wine · 2024-08-07

    65 / 100

    I want to welcome Shanna to our podcast and she is a trusted advisor for top tier subscription based companies that are looking to amp up their customer retention.

  11. S2E17: How to Build Meaningful Customer Relationships After Purchase - ft. Ken Rapp, Founder of Bluestream

    Mindful B2B Marketing · 2024-12-03

    63 / 100
  12. What is Transistor's secret weapon?

    Build Your SaaS · 2026-04-18

    60 / 100
  13. Trying out new versions of our best selling product - founder product development process

    Matt Kelly · 2026-07-01

    60 / 100
  14. How To Make Access to Hospitality Luxury Easier and In Tune with Our Times

    50 Shades of Hospitality · 2026-06-22

    58 / 100
  15. What Got You to President's Club Will Not Keep You There | Meredith Elliott Powell - 2013

    The Sales Evangelist · 2026-06-22

    57 / 100
  16. Customer Experience Superheroes - S16 E1 - Jacob Moelter - Managing so much more than service tickets

    Customer Experience Superheroes · 2025-12-02

    57 / 100
  17. Episode 52 | Strategies for retaining customers on your software

    PayFAQ: The Embedded Payments Podcast · 2025-06-03

    56 / 100
  18. 67. The Right Number of Marketing Strategies (It's Not What You Think)

    The B2B Marketing Gap Podcast · 2026-07-09

    53 / 100
  19. What's Actually Working in Marketing Right Now

    Behind the Curtain · 2026-06-10

    49 / 100
  20. How Technology, Behavioral Science & AI Are Transforming Customer Loyalty | Ish Agrawal

    Boardsi Leadership Talks · 2026-06-29

    47 / 100
  21. Creating Subscription Boxes For Your Crochet Business

    Crochet Business School Podcast · 2026-05-05

    47 / 100
  22. The Bank Account That Saves Your Marriage, Career, and Customers

    The Toilet Paper Salesman® Podcast · 2025-12-02

    42 / 100
  23. Ryan Milligan on Shifting from Growth to Customer Retention

    Rev-n-u Unplugged · 2026-06-02

    30 / 100
  24. Steve Bilt on The Secrets Behind Building a Thriving Business in the Billion-Dollar Dental Industry

    The Dental Economist Show · 2025-08-28

  25. From Head Count to Heart Count: Loyalty by Design with Joey Coleman

    Humanity At Scale: Redefining Leadership · 2025-05-29

  26. Actionable tips - The Secret Weapon for E-commerce Success with Jason Friedman

    The eCom Ops Podcast · 2024-12-03

  27. How a Bootstrapped Wine Club Kept 95 Percent of Customers

    Bootstrapped Business with Fexingo · 2026-07-23

  28. Customer Success Playbook S3 E49 - Joe Di Grande - Tech Touch

    The Customer Success Playbook · 2025-04-28

  29. Customer Success Playbook S3 E44 - Cairo Marsh - Building Cross-Cultural Customer Connections That Stick

    The Customer Success Playbook · 2025-04-16

  30. From B2C to B2B: Simplicity is Key in Digital CS with Ed Powers | Episode 087

    The Digital CX Podcast · 2025-01-14

  31. Customer Success Playbook S3 E23 - Martin Vogel - Balancing Expansion and Customer Needs

    The Customer Success Playbook · 2025-02-26

  32. How CMOs Use Predictive Churn Models to Retain Customers

    The CMO Podcast with Fexingo · 2026-07-22

  33. How a Single Unsubscribe Page Landed 10k Startup Signups

    Marketing for Startups with Fexingo · 2026-07-20

  34. How CMOs Use Silent Subscriber Data to Predict Churn

    The CMO Podcast with Fexingo · 2026-07-11

  35. How CMOs Are Using AI to Forecast Churn Before It Happens

    The CMO Podcast with Fexingo · 2026-07-08