Bridging Cultures to Scale Global Commerce with Daniela Jurado Jabba

Episode notes

A VTEX Live conversation featuring Daniela Jurado Jabba, Executive Vice President of VTEX North America, whose decade-long journey with VTEX spans Latin America, Europe, and now the United States. Known for her global perspective and operational depth, Daniela has helped shape VTEX’s expansion across continents, building teams, opening new markets, and guiding brands toward sustainable growth through unified commerce and customer-centric innovation. Access this and more episodes of VTEX Live on Apple Podcasts or Spotify . What does it really take to scale global commerce in today’s fragmented and competitive landscape? And how can brands balance operational efficiency , customer retention , and local adaptability while expanding across markets? In this episode, Daniela joins Santiago Naranjo , Chief Revenue Officer of VTEX , for a grounded conversation on how companies can succeed by combining local insight with global strategy . She shares lessons from building VTEX operations in Brazil and Italy before leading North America from New York, unpacking the cultural nuances, regulatory differences, and customer expectations that define each region.