From Amazon to VTEX: Alexandre Gusmão on the Art and Science of Product

Episode notes

A VTEX Live podcast featuring Alexandre Gusmão, Senior Director of Product Management at VTEX, who has built his career across multiple countries, industries, and roles, from co-founding a digital investment startup in Brazil, to leading personalization at Amazon Retail, and now shaping global product strategy at VTEX. Access this and more episodes of VTEX Live on Apple Podcasts or Spotify . What does it take to lead product across 40+ countries and multiple industries? And how do you decide what to build versus what to buy in a world of SaaS platforms and unique customer needs? In this episode, Alexandre joins host Santiago Naranjo, Chief Revenue Officer at VTEX, to unpack how product leaders can balance SaaS foundations with true differentiation, why prioritization is both an art and a science, and how to manage the competing voices of customers, competitors, founders, sales, and finance. He explains how VTEX learns from industry leaders to identify common needs, keeps the platform extensible for niche requirements, and uses value sizing (conversion lift, GMV impact, time saved) to guide decisions with data rather than opinion.