Julia Vater Fernández on Leading Two IPOs, Global Expansion & Putting LATAM on the Tech Map

Episode notes

A VTEX Live podcast featuring Julia Vater Fernández, VP of Investor Relations at VTEX, who has been part of taking two companies from Latin America to IPO and is helping drive a bold, global growth strategy. Access this and more episodes of VTEX Live on Apple Podcasts or Spotify What does it take to lead an IPO? And how do you expand beyond your strongest markets without overextending? In this episode, Julia joins host Santiago Naranjo to unpack the realities of public listings, from six months of negotiations to the emotional war room where VTEX’s IPO pricing was decided. She shares why companies should think twice before rushing to the markets, why maturity matters as much as revenue, and how to stay focused when the stock price swings. You’ll hear how VTEX balances bold global bets with disciplined investment, the importance of tropicalizing technology for each market, and why building trust - not just selling features - is key to winning in B2B commerce. For anyone navigating high-growth expansion or considering a public listing, this is a rare, candid look from someone who’s done it twice.