The Sales Compensation Show · 2025-06-26 · 48 min
Ali Rastiello, VP of Revenue Operations at Health Catalyst, has seen just about every side of RevOps - from traditional TV sales to early digital marketing ops to full-funnel GTM leadership in healthcare technology. In this episode of The Sales Compensation Show , Ali joins our host Nabeil Alazzam to unpack how she brings structure and simplicity to one of the most complex selling environments out there - HealthTech. With a limited, reputation-sensitive buyer pool, extended sales cycle, and matrixed hospital systems making enterprise-level decisions, Ali shares how she built scalable RevOps foundations that actually work across the entire customer lifecycle. In this episode, you’ll learn: Why data quality and hygiene is non-negotiable in a market where your TAM may only encounter you once How to get execs to say “yes” to data investments The automation layer Ali relies on to maintain data hygiene Why sales comp complexity is often a GTM structure problem in disguise If there's credence to the idea AI will replace BDRs anytime soon...
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Why the Setter-Closer Model Still Wins (And How to Build One That Actually Scales)The Vault Unlocked · on Sales operations86 / 100
How B2B Brands Use AI for Dynamic PricingThe Growth Operator with Fexingo · on Revenue operations85 / 100
Turning Finance Teams Into Growth Drivers with AI with Julio Martínez #247SaaS District · on Revenue operations68 / 100
Can the CRO Trust the Data? RevOps, AI, and the Insight GapA Go-To-Market Perspective · on RevOps61 / 100
Olivier Roth on Why Revenue Lives in the Network, Not the CRM RecordSales POP! Podcasts · on Revenue operations57 / 100
Impatience Kills 80% of Go-To-Market StrategiesCEO Sales Strategies · on Revenue operations49 / 100
How G2's SVP of GTM Strategy evaluates sales comp plans, scales teams & runs M&A86 / 100
Inside Microsoft-scale sales operations with Chinesh Gandhi86 / 100
Sales comp can’t fix an undefined GTM strategy: Lessons from Marnie Sprenger76 / 100
From enablement to sales performance engineering, with Okta's Lauren Silvers69 / 100
Why even strong plans still fail: Execution lessons with Prev Dole66 / 100