The Growth Operator with Fexingo · 2026-07-20 · 10 min
Hosted by Fexingo. The show scores 81.8/100 on substance across its analysed episodes. See the full show profile.
In this episode of The Growth Operator, Lucas and Luna dive into how B2B brands are leveraging AI for dynamic pricing - moving beyond static price lists to real-time, data-driven pricing strategies. They explore a case study from a mid-market SaaS company that used an AI pricing engine to optimize deal-level pricing based on competitor moves, customer willingness to pay, and contract value. The conversation covers implementation challenges, the importance of clean data, and the potential for repricing existing customers. Lucas shares specific numbers: a 12% increase in average deal size and an 8% improvement in close rates within the first quarter. They also discuss ethical considerations around price discrimination and how to maintain customer trust. If you're in revenue operations or sales leadership, this episode offers a practical look at a fast-growing AI application in B2B. #AI #DynamicPricing #B2BSales #RevenueOperations #PricingStrategy #SalesTech #ArtificialIntelligence #SaaS #PricingOptimization #SalesEnablement #Business #FexingoBusiness #BusinessPodcast #GoToMarket #GTMStrategy #DataDriven #PricingEngine #SalesLeadership Keep every episode free: buymeacoffee.com/fexingo
How AI Is Personalizing B2B Sales Sequences That Actually Convert72 / 100
Why B2B Brands Are Using AI for Lead Scoring75 / 100Why B2B Brands Are Using AI for Account Prioritization84 / 100Why Pipeline Velocity Trumps Deal Size Every Time95 / 100How B2B Brands Use AI for Churn Prediction83 / 100