A Go-To-Market Perspective · 2026-07-22 · 44 min
RevOps has always been the team that produces the dashboards. And CROs don't just want data. They expect insights and recommendations. They want to understand pipeline health and velocity, sales rep performance, and forecast accuracy. And RevOps is expected to use AI to deliver these insights at scale. The problem is that AI alone isn't delivering on that promise. Sales leaders are uploading spreadsheets to AI tools and getting different answers every time. Agents and bots are being built on top of a data infrastructure that was never designed to support them. And RevOps teams are caught in the middle - under pressure to deliver intelligence while working with data that's inconsistent, ungoverned, and increasingly coming from everywhere at once. In this episode, Rob sits down with two guests who have lived this problem from different angles. Darwin Singson, Global Revenue Enablement and Sales Automation Lead from former companies: Salesforce, Informatica, Automation Anywhere, Eventbrite. He has spent years building the AI-driven workflows and automation systems that RevOps teams need but rarely have.
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