The Marketing Operator Podcast with Fexingo · 2026-07-14 · 8 min
In this episode, Lucas and Luna dive into a pervasive marketing operations problem: lead scoring models that look good in theory but fail to predict real pipeline. They use a specific case study of a B2B SaaS company that saw a 40% increase in SQL-to-opportunity conversion after layering third-party intent signals onto its traditional fit-and-behavior scoring. The discussion covers the difference between explicit and implicit intent, why most CRM fields are noise, and how to set up a simple intent-weighted model without buying expensive platforms. Listeners walk away with one concrete metric - intent score correlation to deal velocity - that they can test in their own instance this quarter. #LeadScoring #IntentData #B2BMarketing #MarketingAutomation #DemandGeneration #SalesDevelopment #PipelineManagement #ABM #MarTech #PredictiveAnalytics #MarketingOperations #ConversationIntelligence #RevOps #DataQuality #CRM #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Bizcast: R. Scott Gillum on his book, “The Hidden Buyer Journey”, in conversation with Subhanjan SarkarBits about Books · on Intent data86 / 100
Is AI Marketing Helping or Hurting Growth? With Sheila Rondeau Ep. 146Talk to Th3 Doc with Steve Meek · on Marketing automation83 / 100
Ep.26- Jack Porter Googled 'What Is an Account Executive.' Two Years Later WhiteWhale Ran 1,500+ DemosPre-Sales Unplugged: Leadership Playbook · on Intent data83 / 100
Guest data and direct bookings with the top 3 CRM solutions on Mews MarketplaceMatt Talks Hospitality: Real conversations for innovative hoteliers · on Marketing automation79 / 100
How AI Is Personalizing B2B Sales Sequences That Actually ConvertThe Growth Operator with Fexingo · on Intent data72 / 100
How Intent Data Has Evolved and What It Means for B2B Marketers, with Putney CloosSaaS Half Full · on Intent data69 / 100
How Marketing Ops Turns Heatmaps into Revenue68 / 100How Marketing Ops Uses Clickstream Data for RevenueHow Marketing Ops Turns Email Deliverability into RevenueHow Marketing Ops Turns Empty Search Queries into RevenueHow Marketing Ops Turns Data Cleanliness into Revenue