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Intent data

A guide to the best B2B podcast coverage of Intent data - the shows and 17 episodes that go deepest, ranked by substance, not downloads.

Best shows on Intent data

Best episodes on Intent data

  1. Why ABM Doesn’t Work (and How to Fix It) - Andrei Zinkevich

    RevOps FM · 2024-12-03

    94 / 100

    And in most cases you need LinkedIn sales navigator, one source of intent data, and there are providers that cost 100, 200 per month, and that would be enough.

  2. Ep.26- Jack Porter Googled 'What Is an Account Executive.' Two Years Later WhiteWhale Ran 1,500+ Demos

    Pre-Sales Unplugged: Leadership Playbook · 2026-07-23

    83 / 100

    What we didn't know is that there was these kind of huge companies that had come up over the last couple of years, and most salespeople would know their names, but they they sold what you call intent data, and they sold this huge promise that they could essentially predict everyone who was going to buy from you.

  3. How AI Is Reshaping B2B Content Syndication

    B2B Marketing with Fexingo · 2026-06-29

    82 / 100

    They moved to an ai powered platform - I believe it was Demandbase's syndication module - that uses intent data and account-tiering to dynamically match content assets to specific buying committee members.

  4. Episode 184: How to create awareness among strategic accounts with Andrei, Vladimir, Kerry & Matty

    Full-Funnel B2B Marketing Show · 2026-07-07

    82 / 100

    There's also a lot of chatter that intent data is diminished and it's not as important anymore.

  5. 226 - ft. Agnes Fotino O'Connell: How To Align Sales and Marketing for Demand Generation Success

    B2B Marketing and More With Pam Didner · 2023-03-24

    72 / 100

    If we see that a contact is constantly attending one of our subject matter expert partners' webinars on a certain topic that we're sponsoring, it's essentially a form of intent data, right?

  6. How AI Is Personalizing B2B Sales Sequences That Actually Convert

    The Growth Operator with Fexingo · 2026-08-06

    72 / 100

    The best teams are using intent data that's already available to them - like marketing automation tracking - but they're careful not to reveal that they're tracking every click in real-time.

  7. How B2B Marketers Use Sales-Network Data to Map Enterprise Decision-Makers

    B2B Marketing with Fexingo · 2026-06-25

    70 / 100

    Lucas: So we talk a lot on this show about targeting the right accounts - account tiers, intent data, first-party data.

  8. How Intent Data Has Evolved and What It Means for B2B Marketers, with Putney Cloos

    SaaS Half Full · 2026-07-28

    69 / 100

    If you are challenged with the intent data that you're using, pick one or two use cases that are aligned with your strategic goals as a company or where you think you can be very successful because you know you have a great relationship with the, uh, cross

  9. How B2B Marketers Misuse Lead Scoring

    The Marketing Operator Podcast with Fexingo · 2026-06-25

    66 / 100

    Lucas: Alright, next time we'll talk about how intent data from third-party providers can complement or replace your scoring model - and when it's worth the budget.

  10. S2:E4 - 6sense Breakthrough Unleashed - Part 3 with Saima Rashid, Kevin Ryan, Dina Otero, and Jonathan Burg - Generative AI world, personalization, from leads to accounts, holistic customer journeys

    Demand Gen Made Simple · 2024-11-12

    62 / 100

    How intent data fuels progress.

  11. The Future of Go-to-Market: Alta’s Agentic AI for Revenue Teams

    SaaS of the Day with Jamey and Adam · 2025-11-13

    43 / 100

    You've got lead intelligence here, intent data over there, customer engagement tracked somewhere else.

  12. How AI Lead Scoring Turns Intent Data into Revenue

    The Growth Operator with Fexingo · 2026-07-28

  13. How AI Turns B2B Account-Based Marketing from Spray into Precision

    The Growth Operator with Fexingo · 2026-07-28

  14. Why Lead Scoring Models Fail Without Intent Data

    The Marketing Operator Podcast with Fexingo · 2026-07-14

  15. How B2B Marketers Use Content Syndication for Enterprise Leads

    B2B Marketing with Fexingo · 2026-07-30

  16. How B2B Marketers Use Intent Data to Prioritize Enterprise Accounts

    B2B Marketing with Fexingo · 2026-07-23

  17. How B2B Marketers Use Intent Data to Target In-Market Buyers

    B2B Marketing with Fexingo · 2026-07-08