The B2B Podcast Index
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Topic

Intent data

2 B2B podcast episodes that cover Intent data, ranked by substance score.

  1. How B2B Marketers Use Sales-Network Data to Map Enterprise Decision-Makers

    B2B Marketing with Fexingo · 2026-06-25

    50 / 100

    …Lucas: So we talk a lot on this show about targeting the right accounts - account tiers, intent data, first-party data.…

  2. How B2B Marketers Misuse Lead Scoring

    The Marketing Operator Podcast with Fexingo · 2026-06-25

    46 / 100

    …Lucas: Alright, next time we'll talk about how intent data from third-party providers can complement or replace your scoring model - and when it's worth the budget.…