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Intent signals

A guide to the best B2B podcast coverage of Intent signals - the shows and 23 episodes that go deepest, ranked by substance, not downloads.

Intent signal detection has moved beyond traditional firmographic scoring - modern GTM teams are leveraging AI-driven lead enrichment and automation to cut through false positives that kill pipeline, while reconsidering outdated playbooks entirely. Episodes explore how brands like Leadfeeder rebuilt their approach, why cold outreach strategies have shifted in 2026, and how forward-thinking founders are using AI judgment calls and account-based marketing to actually move qualified signals into revenue operations.

Best shows on Intent signals

Best episodes on Intent signals

  1. SalesScreen: Why B2B marketing stays reactive and what strategic demand gen looks like in 2026

    The SaaS Growth podcast · 2026-03-11

    86 / 100

    …So, for example, like, the way we test is that let's assume, like LinkedIn, right? You are exposing like your intent signals or anything, your campaigns on LinkedIn.…

  2. Why Most Companies Fumble Growth Plans with Rohini Kasturi, CEO of HG Insights

    SaaS Scaling Secrets · 2026-01-06

    82 / 100

    …These would be things like intent signals, readiness to buy type propensity scores, the, these type of data points that go to market leaders need.…

  3. S7E19 - How SaaS GTM Will Change in 2026: Thought Leadership, Intent Signals & AI-Powered Growth with Glenn Miseroy

    Grow Your B2B SaaS · 2025-12-09

    78 / 100

    …With that reach you actually have to define like what is important and then you get actually to the intent signals.…

  4. Episode 174: How to talk with sales about ABM with Andrei & Vladimir

    Full-Funnel B2B Marketing Show · 2026-02-09

    77 / 100

    …We are here comparing three different motions for example, m QL's G two, intent signals and sales outbound for those who can't see this, and we are seeing different metrics.…

  5. 5 Reasons Your Cold Emails Are Getting Ignored in 2026| Mohan Muthoo | 400

    SaaS Fuel · 2026-06-25

    75 / 100

    …While most teams are busy testing new tools and chasing the latest intent signals, he's focused on what actually moves the needle: resonance messaging and strategic go-to-market engineering, terms that you might not be familiar with until today.…

  6. 85. From PLG to ABM: How Datadog Built an Account-Based Growth Engine

    Let’s talk ABM · 2025-11-14

    75 / 100

    …And marketing with our intent signals, with um, you know, the contact databases we have access to, that can be something where we can add real tremendous value quick.…

  7. Twenty Email Opens, Zero Replies: What That Signal Actually Means | Ep. 271

    Scrappy ABM · 2026-05-28

    70 / 100

    …But yeah, you just gotta build a list and then if you wanna further prioritize that list, you could use third party, uh, intent signals or GT review signals as a way of prioritizing accounts that are more likely than an active buying cycle.…

  8. How B2B Lead Scoring Kills Pipeline with False Positives

    The Marketing Operator Podcast with Fexingo · 2026-06-25

    69 / 100

    …They rebuilt their scoring logic around intent signals and saw their mql to opportunity conversion jump twenty-two percent in one quarter.…

  9. Unwrapping Account Based Marketing | B2B Marketing Shepherd Rajesh Kumar | EP 07

    B2B Marketing Shepherd · 2025-12-04

    66 / 100

    …It can help you with the intent signals, how the customer is, you know, looking at going through their buyer journey.…

  10. How B2B Brands Use AI for Automated Lead Enrichment

    The Growth Operator with Fexingo · 2026-06-25

    66 / 100

    …Firmographics, technographics, intent signals, recent funding events.…

  11. Why Your Marketing Automation Ignores ABM Intent Data

    The Marketing Operator Podcast with Fexingo · 2026-07-30

    66 / 100

    …Luna: So they were scoring leads based on late-stage actions while ignoring early intent signals.…

  12. The Old GTM Playbook is Officially Dead: What Forward-Thinking Founders Are Building

    SaugaTalks · 2026-07-01

    65 / 100

  13. Episode 217: Rewriting the B2B marketing rules with Nick Mason, CEO & Founder, Turtl

    B2B Marketing Podcast · 2026-06-09

    64 / 100

    …What I think those intent signals should be used for is clues as to how do we need to start talking and warming up this buying group.…

  14. ABM in B2B: insights from NetApp, Octave and Acronis

    B2B Marketing Leaders Podcast · 2026-05-14

    63 / 100

    …But like we consider them as a one target group but we have prioritization based on the intent signals and like the engagement.…

  15. How to Run Smart, Human, Scalable ABM Campaigns (Using AI + Psychology)

    Growth Leap · 2025-04-02

    61 / 100

    …Relevant intent signals.…

  16. The three things a RevOps leader can operationalize with AI right now. With Lolita Trachtengerts

    RevOps Unboxed · 2026-06-02

    58 / 100

  17. How AI Is Transforming the Way We Sell

    Sales Logic · 2026-06-30

    58 / 100

    …You know, we need it, you know, intent signals.…

  18. Episode 220: Why judgment is your strategic advantage in the age of AI, with Marketbridge and Turtl

    B2B Marketing Podcast · 2026-06-23

    57 / 100

    …I think you have to look at the whole picture and that means a lot of data, it means a lot of insights, a lot of intent signals.…

  19. Best of LinkedIn: Account-based Marketing CW 24/ 25

    Best of LinkedIn: Strategic B2B Marketing · 2026-06-23

    56 / 100

    …Second You have to ruthlessly cut your bloated account lists down To only the company showing real intent signals And deeply map specific human beings on their buying committee The people not logos.…

  20. Why Lead Scoring Models Fail Without Intent Data

    The Marketing Operator Podcast with Fexingo · 2026-07-14

  21. Why B2B Brands Miss Revenue with Unused Webinar Data

    The Marketing Operator Podcast with Fexingo · 2026-07-10

  22. How B2B Marketers Use Dark Funnels to Find Invisible Buyers

    B2B Marketing with Fexingo · 2026-07-20

  23. How B2B Marketers Use Buyer Intent Signals to Trigger Sales Outreach

    B2B Marketing with Fexingo · 2026-07-12