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Lead scoring

A guide to the best B2B podcast coverage of Lead scoring - the shows and 32 episodes that go deepest, ranked by substance, not downloads.

Lead scoring determines which prospects deserve sales attention, but B2B teams often misuse it - relying on misaligned CRM data, outdated MQL frameworks, or inconsistent measurement. Episodes like "How B2B Marketers Misuse Lead Scoring" and "The Rise and Fall of the MQL" explore why traditional scoring fails, while newer approaches using AI enrichment, intent data, and Chief Revenue Operations alignment show how to actually connect scoring to pipeline outcomes.

Best shows on Lead scoring

Best episodes on Lead scoring

  1. How B2B Brands Wreck Pipeline with Unsyncroned CRM Data

    The Marketing Operator Podcast with Fexingo · 2026-07-02

    92 / 100

    …In that company, marketing owned the lead scoring, but sales owned the CRM.…

  2. S2E13: How to Leverage Unified Data for B2B Marketing Wins - ft. Leanne Chescoe, Marketing Director at Demandbase

    Mindful B2B Marketing · 2024-10-07

    85 / 100

    …And so do you have any tips on like how to set up that lead scoring system 00:18:05.495 - > 00:18:06.695 so that it's successful?…

  3. Your CRM Isn’t Broken, Your Process Is: The Hidden Revenue You’re Ignoring

    The B2B Revenue Executive Experience · 2026-03-24

    85 / 100

    …peaker C: I mean, just start with the example of lead scoring.…

  4. Digital CS, Done The Hard Way w/ Madelyn DePrey Global VP of Customer Success @ Aircall

    The Customer UnSuccess Podcast · 2025-10-20

    83 / 100

    …And so we've introduced a lead scoring mechanism, again, kind of taking the science of sales and applying that to post-sales, where when customers come in and um we look at a series of criteria.…

  5. The Rise and Fall of the MQL - Live Workshop Recording with Jon Miller

    GTM Live · 2026-07-01

    80 / 100

  6. How Does Marketing Automation Fit into a Broader Strategy? | With Daria Kravchenko

    The Strategic Marketing Show · 2023-04-11

    80 / 100

    …conversation, or at least a telephone conversation? Daria Kravchenko: 06:01 If we talk about really determining the right moment to have a conversation with somebody, that's where things like lead scoring come into play.…

  7. Best Practices for Cold Outreach with Ross MacRae

    Crossing the Axis · 2025-08-29

    80 / 100

    …peaker B: Okay, so this is like lead scoring of some way.…

  8. Demystifying Go-to-Market Efficiency with Go Nimbly CEO Jen Igartua

    Operations with Sean Lane · 2025-04-04

    79 / 100

    …But if we look at expansions, or top of funnel, etc, I think lead scoring is dead, for example, the way that we were doing it.…

  9. EP 55 - Why Your ABM Strategy Might Be Failing with Andrei Zinkevich @ Fullfunnel.io

    Demand by Omni Lab · 2026-06-10

    77 / 100

    …So what we wanted to do, if these people now MQLs but they are not booking the demo, we invented the lead scoring, right?…

  10. Jennifer Durishin - Prodigal

    Demand Generation Club Podcast · 2024-02-04

    70 / 100

  11. Plurio by Elly Analytics: why B2B SaaS breaks and how AI-agents replace it

    The SaaS Growth podcast · 2026-01-06

    70 / 100

  12. How B2B Marketers Misuse Lead Scoring

    The Marketing Operator Podcast with Fexingo · 2026-06-25

    66 / 100

    …Most marketers I talk to treat lead scoring like a set-it-and-forget-it thing.…

  13. How B2B Brands Use AI for Automated Lead Enrichment

    The Growth Operator with Fexingo · 2026-06-25

    66 / 100

    …But more importantly, the enrichment quality improved their lead scoring model.…

  14. Nurturing Leads: The Key to Business Growth

    Disrupt & Innovate · 2026-06-30

    66 / 100

    …I would say that the CRM feature that most people undervalue because they don't know how to set it up correctly is something called lead scoring, which identifies the people that are what I would call a hot lead or a warm lead in your database.…

  15. How The Best B2B Marketers Are Measuring Success in 2023 with Jason Bradwell from B2B Better

    Demand Gen Chat · 2023-09-25

    66 / 100

    …As I'm curious when you speak to enterprise companies now, are they typically doing some kind of lead scoring or MQL and an account score?…

  16. Why Your Marketing Automation Ignores ABM Intent Data

    The Marketing Operator Podcast with Fexingo · 2026-07-30

    66 / 100

    …So their lead scoring was based entirely on form fills and email clicks, not on the hundreds of anonymous visits the ABM platform was detecting.…

  17. Boost e-commerce sales with Damon Didier.

    Marketing Masters: The Agency Power Show · 2024-03-18

    63 / 100

    …But they, uh, what they did was a thing called lead scoring.…

  18. The Collapse of Colbert: Can Your Event Survive the Attention Economy?

    Production Value Matters: The Business Event Podcast · 2025-08-05

    62 / 100

    …And that means that it's better lead scoring, better insights to your audience and your attendees, and ultimately better follow up.…

  19. How to (Actually) Use Intent Data Effectively - Real Use Cases

    Demand Decoded: Demand Generation & Business Growth · 2026-06-22

    60 / 100

    …And like as you suggested, but that harks back, you know, to the to the days of lead scoring and uh and using some first party intent data, such as they downloaded this guide, yeah, as a as a strong signal of something that it wasn't.…

  20. Ep24: Research Prospects to drive conversion w/Kent Murphy

    Practical Sales Podcast · 2023-02-02

    55 / 100

    …we able to create We have open fields specifically designed to for a bdm or sdr to put in their research in the company contact and common ground section and we often will we also create lead scoring so we ask ourselves a specific question and based on the the yes or no it indicates whether that is an ideal customer or not the higher the more yeses the higher the score and of course i hope the research is more…

  21. #235: Why Your B2B marketing Measurement Is Broken and can A.I. help?

    The B2B Playbook · 2026-06-22

    53 / 100

  22. From Data to Deals: How CRMs Align Go-to-Market Teams

    Go to Market Coffee Talks

    45 / 100

    …Lead scoring, as you start to get more developed in your go to market strategy becomes a no brainer, uh, implementation because how you're scoring your leads that come in immediately translates to how the sales team is going to work…

  23. Build $5K per Week AI Email Funnels

    AI Paycheck · 2026-06-26

    44 / 100

  24. S1. Ep26 - Never Miss a Lead Again: Smart Sales & Onboarding with AI

    AI Automations for Business · 2025-08-21

  25. Why Your Marketing Automation Ignores Customer Lifetime Value Data

    The Marketing Operator Podcast with Fexingo · 2026-07-29

  26. Why Your CRM Ignores Website Activity Data

    The Marketing Operator Podcast with Fexingo · 2026-07-23

  27. Why Your Marketing Automation Ignores Phone Call Tracking

    The Marketing Operator Podcast with Fexingo · 2026-07-22

  28. Why Lead Scoring Models Fail Without Intent Data

    The Marketing Operator Podcast with Fexingo · 2026-07-14

  29. Why B2B Brands Miss Revenue with Unused Webinar Data

    The Marketing Operator Podcast with Fexingo · 2026-07-10

  30. Why Your Marketing Automation Ignores Chat Data

    The Marketing Operator Podcast with Fexingo · 2026-07-05

  31. How B2B Marketers Use Account Scoring to Prioritize Enterprise Deals

    B2B Marketing with Fexingo · 2026-07-19

  32. Goal Setting, the Customer Journey, and the Future of AI with Bruno Bertini of 8x8

    The Next CMO · 2025-09-12