Plurio by Elly Analytics: why B2B SaaS breaks and how AI-agents replace it

Episode notes

They entered the US market with no brand, no partners, and no margin for mistakes. Instead of chasing “one more channel”, they spent a year running brutal research, 150+ calls per quarter. The conclusion was uncomfortable; the product sold, but there was no scalable way to grow sales. So they rebuilt the product into an AI agent. One that connects directly to real business data, explains what’s happening across the funnel, and takes action inside ad platforms. This episode is also about becoming an AI-first company in practice. Every team, marketing, product, analytics, and sales, works inside Cursor as a shared system. Knowledge base, onboarding, strategy, and daily decisions live in one place and default to AI. This episode focuses on Eveline Ogorodnikova , Head of Marketing at Elly Analytics and Plurio. As the first marketer in the team, Eveline led Elly through four years of market expansion, failed scaling attempts, and a strategic shift from analytics dashboards to an AI-native performance marketing agent.