The Marketing Operator Podcast with Fexingo · 2026-08-29 · 10 min
This episode digs into a surprisingly rich source of revenue hiding in plain sight: the search bar on your own website. Lucas and Luna explore how zero-result searches - queries that return nothing - reveal unmet demand, content gaps, and even product opportunities. They walk through a concrete example: a B2B SaaS company that found 20 percent of its searches were for terms it had no content for, then turned that data into a content sprint that lifted demo requests by 12 percent. They also discuss the technical side: logging queries, clustering them, and feeding the insights back into SEO, product, and sales. If you've ever wondered what your visitors are actually looking for, this episode will make you see your search logs as a revenue asset. #MarketingOps #Revenue #SearchData #ZeroResultSearches #ContentStrategy #SEO #MarketingAutomation #CustomerInsights #B2BMarketing #ContentMarketing #DataDrivenMarketing #Marketing #Business #FexingoBusiness #BusinessPodcast #MarketingPodcast #Martech #DigitalMarketing Keep every episode free: buymeacoffee.com/fexingo
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
SearchStax CEO Sameer Maggon on the evolution of on-site searchB2B Agility with Greg Kihlström™ · on search analytics68 / 100
7 Mid-Year Marketing Moves Every Clinic Should MakeThe Clinic Marketing Podcast · on Content gap analysis56 / 100
How to Start in SEO: Tools & First StepsThe 5-Minute Podcast: Digital Marketing Lessons · on Content gap analysis38 / 100
How Marketing Ops Turns Heatmaps into Revenue68 / 100How Marketing Ops Uses Clickstream Data for RevenueHow Marketing Ops Turns Email Deliverability into RevenueHow Marketing Ops Turns Data Cleanliness into RevenueHow Marketing Ops Turns Customer Feedback into Revenue