Why Empathy Wins More Deals Than Aggression | Gabrielle Oldaker of The City of Melbourne EP 06
She Sells B2B | Bold Conversations with Women Redefining Sales and Marketing · 2025-07-27 · 34 min
Episode notes
What does it really take to lead, grow, and speak up in workspaces when the rules were not written with women in mind? In this episode, Gabrielle Oldaker, Head of Marketing and Digital Experience in the City of Melbourne joins me to unpack what ethical leadership actually looks like today. From film and media to local government, Gab has led marketing teams through change, disruption, and industry shifts. In this episode, she shares why psychological safety matters, how she navigates imposter syndrome in a tech-driven world, and why leaders must speak up for themselves and others. Listen in if you're interested in: Creating psychologically safe teams in fast-paced B2B environments Embracing AI and upskilling without fear or perfectionism Recognising and navigating toxic work culture Leading with empathy and vulnerability Building ethical marketing teams that put people first Encouraging your team to speak up and set boundaries How to lead as a woman in male-dominated industries Whether you’re managing a team, navigating leadership yourself, or finding your voice in the workplace, this is a conversation you won’t forget.