She Sells B2B · 2025-07-13 · 57 min
What does it really take to show up, lead, and grow in an industry where you don’t always see yourself reflected? In this episode, Lara Barnett, Head of Marketing at Kinetic IT and co-founder of Generate, shares her story of navigating B2B marketing, leadership, and self-belief. From her early career in construction to finding her voice in tech, this is a conversation about showing up with both strategy and heart. Listen in if you're interested in: Navigating imposter syndrome in leadership roles Building brand equity during years-long sales cycles The mindset shift from campaigns to long-term marketing motion What great sales and marketing alignment actually looks like Why women are more than suited for B2B and tech How to create inclusive spaces that let everyone lead authentically The difference between time and experience in career growth Whether you're a woman navigating leadership, a marketer trying to prove brand impact, or someone who’s ever questioned if they belong, this episode is for you.
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