Why Women Are Built for Modern B2B Sales | Regan Barker of Grant Thornton Australia EP 07
She Sells B2B | Bold Conversations with Women Redefining Sales and Marketing · 2025-08-10 · 48 min
Episode notes
“There’s a reason why we have incredible female sales leaders, and it’s time for us to own our space.” Regan Barker, Head of Revenue Operations at Grant Thornton, joins me on the podcast to talk about reshaping sales, marketing, and leadership in male-dominated industries. With a career that’s taken her from law to banking to professional services, Regan now takes the lead in building high-performing RevOps systems. In this episode, we explore why women hesitate to apply in roles unless they tick all the boxes, the importance of challenging outdated norms, and having a growth mindset. We also dive into how she's applying account-based marketing in a complex B2B landscape, what true sales-marketing alignment looks like, and how her team is using AI to drive smarter workflows without losing the human touch.