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Buyer personas

A guide to the best B2B podcast coverage of Buyer personas - the shows and 16 episodes that go deepest, ranked by substance, not downloads.

Buyer personas remain central to go-to-market strategy, but modern approaches demand rethinking how sales and marketing teams define and activate them. These episodes explore the messy reality of persona development at companies like ScriptPro, the alignment challenges between sales and marketing in manufacturing and enterprise contexts, and how AI is reshaping both persona research and the brand voice that reaches those personas - raising questions about what marketers lose when automation takes over persona engagement.

Best shows on Buyer personas

Best episodes on Buyer personas

  1. 296 | How AI Gets You Better Leads - Instead of More Bad Leads with Andy Crestodina

    Leveraging AI · 2026-05-26

    88 / 100

    …I've built a whole series of prompts, this is just the first one, that build all these, beautiful buyer personas.…

  2. Reclaim Your Brand Voice and Rise Above the AI Slop with Chris Silvestri

    How I Grew This: Real Stories of Digital Growth · 2026-04-09

    82 / 100

    …peaker A: Yeah, I mean B2B typically we target different buyer Personas.…

  3. #48: Redefining ICP: The Real Deal

    gtmPRO · 2024-11-01

    82 / 100

    …And then oftentimes what accompanies that is this notion of buyer personas .…

  4. Why Your Events Aren't Driving Revenue (And What Your GTM Strategy Is Missing) | Epic Events by vFairs | Eddie Reynolds

    Epic Events by vFairs · 2026-06-10

    78 / 100

    …And the very base layer foundation of our go-to-market is our ICP and our buyer personas.…

  5. The Fractional CRO Debate & Getting Sh!t Done with Neil Weitzman

    The CRO Spotlight Podcast · 2026-05-13

    75 / 100

    …a doubt, we need to make sure, for example, you know, the cliches most, like where do you start? Well, what's your ICP? What are we focused on? Are we really focused on the right ICP and who the buyer personas are?…

  6. Why Women Are Built for Modern B2B Sales | Regan Barker of Grant Thornton Australia EP 07

    She Sells B2B · 2025-08-10

    75 / 100

    …And so then you go down one layer of buyer Personas, then that's the, that's the roles within those organizations.…

  7. 63 - MSP Marketing Masterclass

    Insights as a Service · 2023-09-24

    75 / 100

  8. Katie Smith - Wild Path Consulting

    The Radical Global Marketing Podcast · 2025-01-22

    73 / 100

  9. What Marketers Lost When AI Took Over | Belkins Podcast Episode #18

    Belkins Podcast · 2025-11-04

    68 / 100

  10. Product marketing is messy (but that’s the fun part), with Wendy Werblin, ScriptPro

    Product Marketing Life · 2026-06-25

    65 / 100

    …Um, to craft our initial, like, core buyer Personas, create those drafts, then start using them and start testing them.…

  11. Curveball Crushers: Joelle Kaufman Redefines Leadership and Success in the SaaS Industry

    SaaS Growth Podcast · 2024-11-11

    63 / 100

  12. Future of Revenue Teams in an AI-Native World | Sreedhar Peddineni | S1E16

    Alt-Consulting · 2026-06-03

    61 / 100

  13. Why Aligning Sales and Marketing Is the Single Biggest Unlock for Manufacturing Growth

    Over A Pint Marketing Podcast · 2026-05-27

    59 / 100

  14. Marketing and Sales Alignment in the Enterprise

    B2B Marketing: How to Stand Out · 2026-02-23

    55 / 100

    …we help, you know, that that actually makes the messaging a lot easier because, uh, especially if you have like, sales and marketing, uh, on the same page with refining the ICP look, you know, doing buyer Personas, understanding those, um, doing the positioning, the differentiation.…

  15. How to Increase Website Traffic for B2B Companies Ep 25

    Inter-Dev B2B Digital Marketing Podcast, hosted by CEO Aia Laser · 2024-09-30

    40 / 100

    …Buyer Personas: Develop detailed buyer personas that include job titles, industry sectors, company sizes, and common challenges or pain points that your potential clients face.…

  16. Episode 333: James Pursey Says This is Why Your Sales Training is Failing-and How AI Can Fix It

    The B2B Revenue Executive Experience · 2024-10-22