Retail Media Moguls · 2024-01-25 · 31 min
Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195 . Today's special guest is David Glaza , Founder and CEO of DIGITS Agency , a retail media services provider for omnichannel grocery retailers and brands. Join us as we discuss the challenges faced by regional grocers, the importance of data science in retail, and the potential for innovation in in-store marketing. David also provides advice on setting up a retail media department within a mid-level grocery store. If you're interested in learning about the future of retail media and how data science can drive sales, this podcast is a must-listen. Some additional topics that we cover include: The evolution of the Cartwheel app into Target Circle The challenge of transitioning funding from in-store marketing to digital activations. The balance between in-store and online sales for regional grocers The impact of audience targeting and the future of in-store digital media David is the Founder and CEO of DIGITS Agency, an omnichannel retail media agency. DIGITS works directly with brands, retailers, and tech firms to modernise and get more out of retail media.
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