Retail Media Moguls · 2023-08-31 · 39 min
Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Join us as we connect you with thought leaders in the retail media industry to discover how companies can use retail media to accelerate growth. Our guest today is Anthony Bridges , Head of Platforms at Platform 195 , a retail media solution and marketing company. Join us as we discuss the importance of technology data and strategic planning in building successful retail media offerings. Anthony also highlights the importance of understanding the supply base, organization, and customers. The retail media touchpoints we cover include: Anthony’s career journey The role of technology in retail media Using retail media for incremental and bigger deals Retail media strategies to monetize audiences and data Is there a change in the channel mix based on audience extension? Three pieces of advice for retailers launching retail media campaigns Anthony has built a career developing and launching digital media platforms at Tesco, Thomas Cook, and Accenture. Anthony is highly skilled across the full media product life - cycle, leading operational teams to achieve success.
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