Harnessing the Power of Data in Retail Media: A Conversation with Henry Eccles at Google

Episode notes

Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Join us as we connect you with thought leaders in the retail media industry to discover how companies can use retail media to accelerate growth. Our guest today is Henry Eccles , Head of UK Commerce and Global Partnerships EMEA at Google . Join us as we discuss the evolution of retail media and the importance of data-driven marketing strategies. Henry also shares insights on the challenges in attribution and measurement and the role of owned and operated inventory versus offsite media. The retail media touchpoints we cover include: The evolution of retail media and its adoption across industries The challenges in attribution and measurement Role of owned and operated inventory versus retail media Curating data for marketing and retail media strategies Impact of removing cookies in 2024 on retail media Advice for retailers and suppliers starting their retail media journey Henry is a 17-year veteran at Google, and over this period, he has held multiple roles, including head of YouTube and Google+ Marketing and Head of Market Insights.

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