24. Fixing Your Sales System: ICP Execution Gaps, Qualification Discipline, and Revenue Coaching with Romka Walkowiak

Episode notes

"The truth is that if the sales system that supports go-to-market is broken, the go-to-market strategy is not going to work." Romka, Managing Director of GrowWise Solutions, she helps founders and CEOs architect their revenue engines for maximum year-over-year growth. Based in Singapore, Romka works across SME, mid-market, and enterprise organizations — and consistently sees the same blind spot at every level. As head of GrowWise Solutions, Romka has built a practice around diagnosing and rebuilding sales execution systems — moving organizations from spray-and-pray selling to structured, evidence-based revenue growth. The work spans ICP operationalization, pipeline discipline, CRM visibility, and frontline coaching.