18. Building Trust and Performance in China’s Factories, Dr. Guido Maune, Managing Director Maersk

Episode notes

“ China is not difficult to understand — it is difficult to lead in if you try to run it on titles and slide decks instead of trust, relationships, and speed. ” — Dr. Guido Maune, Managing Director of Maersk Container Industry in Qingdao, on why Western companies keep misreading China: not because the market is “hard,” but because relationships, speed, and customer-first execution matter more than titles, playbooks, or product perfection.