17. From Italy to China’s Auto Frontline: EV Acceleration, Consumer Experience Shifts, and Bridging HQ vs Local with Pierluigi Visotti

Episode notes

“ China is not just the biggest auto market. It is where the industry’s pace, consumer expectations, and innovation frontier are being reset .” In this episode of Leaders in Motion , Kevin Hong sits down with Pierluigi Visotti , Managing Director and Founder of Ulysses , to unpack what China’s automotive acceleration means for Western OEMs, and what cross-border leadership really requires when the market moves faster than headquarters can process. Pierluigi shares his journey from Italy to nearly a decade in China, the early misconceptions he had to unlearn, and the on-the-ground signals many global teams missed, even while being present in-market.