Hosted by Steve Fretzin
Listed under Business › Marketing, Business › Management, News › Business News
BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth.
600 episodes · publishes weekly · latest 2026-08-06 · ~33 min/episode
Rank
#539
Substance
65.0
/ 100
Breakdown
Scored 2026-08
Updated monthly
General rank
#57 of 105
Across the index
#539 of 1101
Substance
Top 49%
outscores 51% of the index
BE THAT LAWYER ranks #539 on The B2B Podcast Index with a substance score of 65.0 out of 100, scored across 5 recent episodes. It scores highest on guest caliber and specificity & evidence. Ellen has relevant credentials (16 years as executive/leadership coach, master's in organizational development, in-house counsel experience at major studios like Sony, Disney, Fox), which is solid grounding for coaching practitioners. However, she is primarily a coach, not an operator currently running a law firm or major legal operation, limiting direct credibility on the specific challenges facing practicing lawyers.
Averaged across 5 recently scored episodes, with cited evidence.
The episode covers familiar time management and delegation concepts (perfectionism, prioritization, breaks, stress management) with some quantified examples (2 hours daily = 12 weeks annually), but lacks novel frameworks or data-driven insights beyond well-established self-help principles. Ellen's neuroscience reference about interruption recovery (15-30 minutes) is cited but never substantiated with specifics.
“you are spending two hours a day doing work that doesn't belong your plate, that you should have delegated... 10 hours a week, 40 hours a month, you know, times 12, you know, whatever”
“every time you're interrupted, whether it's a ping on your phone or you get up and you make a phone call, the science says that when you come back to your work, it actually takes you, um, quite an amount of time. I don't remember the exact number, 15 to 30 minutes”
The episode recycles standard lawyer productivity advice (delegation, time blocking, perfectionism concerns, work-life balance) and leans heavily on existing frameworks like Dan Sullivan's '10x is easier than 2x' without developing novel applications. Ellen's positioning of coaching around 'influence, impact, presence' is generic executive coach language. The Michael Jordan failure quote, while motivational, is ubiquitous.
“10x is easier than 2x... you have to think expansively about like, how can I change my business so that I'm ten times more effective”
“we deal with influence, we deal with impact, we deal with time management, prioritization, delegation”
Ellen has relevant credentials (16 years as executive/leadership coach, master's in organizational development, in-house counsel experience at major studios like Sony, Disney, Fox), which is solid grounding for coaching practitioners. However, she is primarily a coach, not an operator currently running a law firm or major legal operation, limiting direct credibility on the specific challenges facing practicing lawyers.
“I ended up being lucky enough to end up in Hollywood working for the major studios. I worked my first job was at what is now Sony Pictures Television. I worked at Disney, I worked at Fox”
“I have a master's in organizational development and leadership, and so it's my passion”
The episode provides some quantified examples (2 hours daily = 12 weeks annually, 3-hour commute = 60 hours monthly), but these are generic calculations rather than proprietary data. Ellen references a CLE course on neuroscience of stress and cites Brendan Burchard's 5-minute walk habit, but no concrete case studies, client results, or specific metrics from her coaching practice. The billable hour discussion lacks data on how many lawyers actually implement these changes or what ROI occurs.
“three hours a day, that's 15 hours a week. That's 60 hours a month. That's times 12. Oh my God, you know, how much time are you spending in the car?”
“two hours a day, times that out, that's 10 hours a week, 40 hours a month, you know, times 12, you know, whatever. You can have a five week month every month”
Steve asks follow-up questions and builds on Ellen's points, but most questions are soft and gently exploratory rather than challenging. When Ellen makes claims (e.g., neuroscience of interruption recovery, perfectionism links to malpractice), Steve doesn't press for evidence or specifics. The Larry David anecdote deflects from Ellen's mistake rather than deepening inquiry. The host misses opportunities to probe the gap between advice given and actual implementation rates.
“But that sounds exactly like what rainmakers are dealing with, right? They don't know how to delegate automate. They struggle with leadership, they struggle with delegation”
“Are you seeing it create stress or you're seeing it relieve some stress or both?”
3 periods tracked.
8 scored on substance · 72 tracked in total.
Elliot Johnson: Addition by Subtraction in Law Firm Marketing
2026-08-06 · 33 min
Ellen Cohen: How High‑Performing Lawyers Can 10x Their Impact Without 10x the Hours
2026-07-09 · 32 min
Jeremy Baker: Why Lawyers Must Get AI-Literate or Get Left Behind
2026-06-25 · 32 min
Cooper Saunders: Turning Law Firm Marketing Into Measurable Revenue
2026-06-22 · 29 min
Fiona Stevenson: How Law Firms Can Win Clients in the First 2% of the Experience
2026-06-18 · 32 min
Sherry Mason: Ambition, Prestige, and Knowing When It’s Time to Leave Your Firm
2026-06-15 · 34 min
Jimmy Lai: Turning LinkedIn into a Law Firm Growth Engine
2026-06-11 · 32 min
Karlton Butts: Attorney Development, Culture, and the Real Drivers of Retention
2026-06-08 · 32 min
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