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#539BE THAT LAWYER65.0 / 100Get badge
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General▲2584 this period

BE THAT LAWYER

Hosted by Steve Fretzin

Listed under Business › Marketing, Business › Management, News › Business News

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth.

600 episodes · publishes weekly · latest 2026-08-06 · ~33 min/episode

Rank

#539

Substance

65.0

/ 100

Breakdown

Scored 2026-08
Updated monthly

General rank

#57 of 105

Across the index

#539 of 1101

Substance

Top 49%

outscores 51% of the index

Why it scores where it does

BE THAT LAWYER ranks #539 on The B2B Podcast Index with a substance score of 65.0 out of 100, scored across 5 recent episodes. It scores highest on guest caliber and specificity & evidence. Ellen has relevant credentials (16 years as executive/leadership coach, master's in organizational development, in-house counsel experience at major studios like Sony, Disney, Fox), which is solid grounding for coaching practitioners. However, she is primarily a coach, not an operator currently running a law firm or major legal operation, limiting direct credibility on the specific challenges facing practicing lawyers.

The five-dimension breakdown

Averaged across 5 recently scored episodes, with cited evidence.

Insight Density

13.2 / 20

The episode covers familiar time management and delegation concepts (perfectionism, prioritization, breaks, stress management) with some quantified examples (2 hours daily = 12 weeks annually), but lacks novel frameworks or data-driven insights beyond well-established self-help principles. Ellen's neuroscience reference about interruption recovery (15-30 minutes) is cited but never substantiated with specifics.

“you are spending two hours a day doing work that doesn't belong your plate, that you should have delegated... 10 hours a week, 40 hours a month, you know, times 12, you know, whatever”

“every time you're interrupted, whether it's a ping on your phone or you get up and you make a phone call, the science says that when you come back to your work, it actually takes you, um, quite an amount of time. I don't remember the exact number, 15 to 30 minutes”

Originality

11.6 / 20

The episode recycles standard lawyer productivity advice (delegation, time blocking, perfectionism concerns, work-life balance) and leans heavily on existing frameworks like Dan Sullivan's '10x is easier than 2x' without developing novel applications. Ellen's positioning of coaching around 'influence, impact, presence' is generic executive coach language. The Michael Jordan failure quote, while motivational, is ubiquitous.

“10x is easier than 2x... you have to think expansively about like, how can I change my business so that I'm ten times more effective”

“we deal with influence, we deal with impact, we deal with time management, prioritization, delegation”

Guest Caliber

14.6 / 20

Ellen has relevant credentials (16 years as executive/leadership coach, master's in organizational development, in-house counsel experience at major studios like Sony, Disney, Fox), which is solid grounding for coaching practitioners. However, she is primarily a coach, not an operator currently running a law firm or major legal operation, limiting direct credibility on the specific challenges facing practicing lawyers.

“I ended up being lucky enough to end up in Hollywood working for the major studios. I worked my first job was at what is now Sony Pictures Television. I worked at Disney, I worked at Fox”

“I have a master's in organizational development and leadership, and so it's my passion”

Specificity & Evidence

13.6 / 20

The episode provides some quantified examples (2 hours daily = 12 weeks annually, 3-hour commute = 60 hours monthly), but these are generic calculations rather than proprietary data. Ellen references a CLE course on neuroscience of stress and cites Brendan Burchard's 5-minute walk habit, but no concrete case studies, client results, or specific metrics from her coaching practice. The billable hour discussion lacks data on how many lawyers actually implement these changes or what ROI occurs.

“three hours a day, that's 15 hours a week. That's 60 hours a month. That's times 12. Oh my God, you know, how much time are you spending in the car?”

“two hours a day, times that out, that's 10 hours a week, 40 hours a month, you know, times 12, you know, whatever. You can have a five week month every month”

Conversational Craft

12.0 / 20

Steve asks follow-up questions and builds on Ellen's points, but most questions are soft and gently exploratory rather than challenging. When Ellen makes claims (e.g., neuroscience of interruption recovery, perfectionism links to malpractice), Steve doesn't press for evidence or specifics. The Larry David anecdote deflects from Ellen's mistake rather than deepening inquiry. The host misses opportunities to probe the gap between advice given and actual implementation rates.

“But that sounds exactly like what rainmakers are dealing with, right? They don't know how to delegate automate. They struggle with leadership, they struggle with delegation”

“Are you seeing it create stress or you're seeing it relieve some stress or both?”

Standout episodes

  • Ellen Cohen: How High‑Performing Lawyers Can 10x Their Impact Without 10x the Hours

    2026-07-09

    78
  • Elliot Johnson: Addition by Subtraction in Law Firm Marketing

    2026-08-06

    77
  • Jeremy Baker: Why Lawyers Must Get AI-Literate or Get Left Behind

    2026-06-25

    69

Rank over time

3 periods tracked.

Episodes

8 scored on substance · 72 tracked in total.

  • Elliot Johnson: Addition by Subtraction in Law Firm Marketing

    2026-08-06 · 33 min

    77 / 100
  • Ellen Cohen: How High‑Performing Lawyers Can 10x Their Impact Without 10x the Hours

    2026-07-09 · 32 min

    78 / 100
  • Jeremy Baker: Why Lawyers Must Get AI-Literate or Get Left Behind

    2026-06-25 · 32 min

    69 / 100
  • Cooper Saunders: Turning Law Firm Marketing Into Measurable Revenue

    2026-06-22 · 29 min

    59 / 100
  • Fiona Stevenson: How Law Firms Can Win Clients in the First 2% of the Experience

    2026-06-18 · 32 min

    42 / 100
  • Sherry Mason: Ambition, Prestige, and Knowing When It’s Time to Leave Your Firm

    2026-06-15 · 34 min

    59 / 100
  • Jimmy Lai: Turning LinkedIn into a Law Firm Growth Engine

    2026-06-11 · 32 min

    67 / 100
  • Karlton Butts: Attorney Development, Culture, and the Real Drivers of Retention

    2026-06-08 · 32 min

    56 / 100

Frequently asked

What is BE THAT LAWYER's substance score?
BE THAT LAWYER scores 65.0 out of 100 for substance and ranks #539 on The B2B Podcast Index. That puts it ahead of 51% of the B2B podcasts we rank and #57 of 105 in General. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is BE THAT LAWYER worth listening to?
Yes - BE THAT LAWYER outscores 51% of the B2B general podcasts and shows we rank on substance, so a general operator is likely to come away with something useful.
Who hosts BE THAT LAWYER?
BE THAT LAWYER is hosted by Steve Fretzin.
How often does BE THAT LAWYER publish?
BE THAT LAWYER publishes weekly, has 600 episodes, released its most recent episode on 2026-08-06.
Which BE THAT LAWYER episode should I start with?
Our highest-scoring recent episode is "Ellen Cohen: How High‑Performing Lawyers Can 10x Their Impact Without 10x the Hours" (78/100) - a good place to start.

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Frequently discusses

Companies, products and tools that come up most across this show's episodes.

Be that Lawyer · 5Lex Reception · 5Lawyer.com · 5ChatGPT · 3Claude · 3Rankings IO · 3Gemini · 2LinkedIn · 2Baker Law GroupOperation Palm TreeReplitWise Guys Digital MarketingGoogle Keyword PlannerUnreasonable HospitalityThe BearPerplexityBowdoinAccess Lex

Guests who've appeared

Elliot JohnsonEllen CohenJeremy BakerCooper SaundersFiona StevensonSherry MasonJimmy LaiKarlton Butts

Topics this show covers

The themes that come up most across this show's episodes.

Claude · 2ChatGPT · 2Lex Reception · 2Pareto Principle (80/20 rule)Personal attorney branding on LinkedInCascading annual strategy with quarterly reviewsAI deployment in law firm marketingJiu jitsu as metaphor for business strategyAngel Reyes and AssociatesLawyer Rumble podcastUrgent-vs-important matrix (Eisenhower)Client search behavior analysisBusiness development vs. firm marketingdelegation frameworksTime blockingEBC Coaching and ConsultingDan Sullivan's 10x is Easier Than 2xPerfectionism in legal practice

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