Starbucks with Connie Birdsall

A Change of Brand · 2021-10-12 · 52 min

Episode notes

Dropping a name from your logo is a tall order. In 2011, Starbucks did just that. Some found it too strong while others felt it was just right. Connie Birdsdall, senior partner and Global Creative Director at Lippincott, led the work and gives us an unfiltered account of the strategy, process, and how it all unfolded. To see the change of brand for yourself, visit achangeofbrand.com or

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