Inside the Studio: Motto

Episode notes

In this bonus episode, Blake sits down with Sunny Bonnell, co-founder of Motto, a brand transformation agency helping visionary leaders in the tech and innovation space. Sunny shares Motto’s 20-year evolution from a small Southern startup to a 50-person agency known for aligning leadership, culture, and brand strategy from the inside out. They also discuss recent rebranding controversies, such as Cracker Barrel and Jaguar, and how internal misalignment often precedes public backlash. A.I. also enters the chat as Sunny shares how Motto is experimenting with AI tools and why technology will never replace human judgment, taste, and storytelling. To see more of their work, visit achangeofbrand.com or