A Change of Brand · 2024-07-16 · 46 min
With their rising success and a cult-like following, Reddit had ambitions of enhancing their global presence. But would the desire for change push too far for fans? And would their beloved mascot, Snoo, become a casualty? Natasha Jen, Partner at Pentagram, demonstrates how it’s possible for a quirky brand to grow up while still keeping its charm. To see the change of brand for yourself, visit achangeofbrand.com or
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