WeMarketers Podcast

The episode contains moderately useful operational insights about event marketing, particularly around content repurposing and speaker curation strategies. However, much of the content is either relatively obvious (have a good team, plan ahead, be flexible) or lacks sufficient depth to teach a B2B operator something genuinely novel. The advice on LinkedIn outreach and manual speaker prospecting is practical but not particularly sophisticated.

“we basically within only three days were able to collect over 500 sessions and each session is like 30 minutes long. So the content is there, right? But then how do we bring it to people? Because no one will start scrolling on our website and just watching the 500 hours.”

“what we did is basically um, recycle all the recordings and all the sessions and create first of all written formats of them...and then create snippets out of them and kind of look for key moments.”

While the content repurposing strategy (500 sessions → articles, snippets, white papers) is sensible, it's not particularly novel or counterintuitive. The speaker curation approach of starting with audience needs and working backward to speakers is sound but represents standard best practice rather than original thinking. The LinkedIn outreach methodology, while practical, is conventional B2B marketing advice.

“So I kind of started writing it down and then I was like, okay, so if we talk about talent acquisition, do we only talk about sourcing? And I was like, okay, but sourcing is nice. But what happens after sourcing?”

“Reaching out to people through LinkedIn, for example, just, I started manually, I just went through LinkedIn, added people that might be interesting for the event I was organizing”

Ivana is a legitimate B2B marketing practitioner managing a major event (15,000 attendees) and has genuine operational responsibility for speaker curation, content strategy, and audience engagement. She brings real hands-on experience rather than theoretical frameworks. However, she joined the organization only two years ago and operates in a specific niche (developer events/HR integration), limiting broader applicability.

“I actually Joined the company only two years ago. But um, the story goes back 10 years ago where basically our founders, who um, themselves come from a developer background”

“I'm in B2B marketing and all the activities related to the audience of HR and employer branding, it's potential customers.”

The episode contains concrete numbers (15,000 developers, 500 sessions, growth from 5,000 to 15,000 over time) and specific tactical examples (AI platform scraping content, 70 people at final HR meetup vs. 7 at first, speaker recruitment via LinkedIn). However, there's limited hard data on outcomes, conversion rates, or measurable impact. Most specificity is descriptive rather than evidential (no ROI, engagement metrics, or performance benchmarks).

“We started with 5,000 developers, and then after two years we had 10,000. And this year we actually had more than 15,000 developers on site. Within only three days. We're able to collect over 500 sessions and each session is like 30 minute long.”

“the last one had 70. So it helps build up.”

The host (Speaker A) asks reasonable opening questions but rarely follows up with probing or pushback. Questions are largely open-ended invitations for the guest to share stories rather than pointed inquiries that challenge assumptions or extract deeper insights. There's minimal tension, disagreement, or skepticism that would deepen understanding. The conversation feels more like a friendly reconnection than a rigorous interview.

“Ivana, to kick off our conversation, could you tell our listeners about We Are Developers the story behind it?”

“It's great, that's great story. And uh, uh, you said that you joined company two years ago...how is marketing organized, uh, within such a big event?”