From Conference to Community: Marketing a 15,000-Attendee Event

Episode notes

What does it really take to turn a large conference into a year-round marketing and community engine ? In this episode of the WeMarketers Podcast , Andrew sits down with Ivana Spiridonovic, B2B Marketing Manager at WeAreDevelopers , to break down how one of Europe’s largest tech events is marketed before, during, and long after the event days are over. This is a practical conversation for marketers who work with events, content, or community and want to get more long-term impact from limited resources.

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