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Google Search

A guide to the best B2B podcast coverage of Google Search - the shows and 11 episodes that go deepest, ranked by substance, not downloads.

Google's dominance as the primary search gateway is being fundamentally challenged by AI-powered alternatives like ChatGPT and answer engines that bypass traditional search results. Publishers face a growing "Google problem" as these new decision engines capture user intent before it reaches Search, while marketers must adapt strategies around answer engine optimization and prepare for ads appearing directly in ChatGPT rather than on Google results pages.

Best shows on Google Search

Best episodes on Google Search

  1. Episode 40: The Economic Reality of AI: Friction, Talent, and the Future of the Firm

    High Signal · 2026-05-26

    97 / 100

    …That's when someone types eBay into the Google search bar and there's an ad, right?…

  2. TRB Live in Cannes: Publishers' Google problem

    The Rebooting Show · 2026-06-30

    83 / 100

  3. Ads in ChatGPT Are Coming. What B2B Marketers Should Do Right Now | Keith Delaney, CEO Primer

    The GTMnow Podcast · 2026-06-17

    77 / 100

  4. NB 66: Navigating Answer Engine Optimization Approaches

    No Brainer · 2025-09-24

    76 / 100

    …Between that and the algorithm link leak, he put some stuff together and yeah, like just last week I discovered that Meta, in addition to LLMs and Google Search are using these vector embeddings.…

  5. OpenAI’s Triple Threat: ChatGPT Apps, AgentKit, and Sora

    Unsolicited Feedback · 2025-10-14

    75 / 100

    …peaker B: oh moment for a lot of the big incumbents because if you think about it, a lot of strong, almost monopolistic positions are built on how do you launch into apps? Google search is ultimately an app launcher.…

  6. Is Google losing its grip on B2B marketing?

    The Marketing Mix: Thought-starters for B2B Business Leaders · 2024-08-29

    69 / 100

    …[Intro Music] For several years, a lot of marketing has been based around Google search - and google ads.…

  7. The End of Easy Content Marketing

    WeMarketers Podcast · 2026-03-16

    52 / 100

    …But at the same time this search appearing to these searches is not the same, uh will not have the same impact that appearing a few years ago in Google Search because this kind of information will not lead uh customers to your site and that is a big issue.…

  8. Social media is your new decision engine with Vladimer Botsvadze

    The Curiosity Current: A Market Research Podcast · 2026-06-30

    46 / 100

    …Awareness through advertising, considerations through Google search or reviews, then conversion on a website or in store.…

  9. Fiona Stevenson: How Law Firms Can Win Clients in the First 2% of the Experience

    BE THAT LAWYER · 2026-06-18

    42 / 100

  10. Talk Copy To Me Reviewed

    Podcast Rodeo Show · 2025-10-31

    30 / 100

  11. How to Survive The Big AI Reset Happening Now, with Brad Sugars.

    Jim A. James & The UnNoticed Entrepreneur · 2026-05-12