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#459No Brainer66.4 / 100Get badge
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AI & Data▲1565 this period

No Brainer

Hosted by Geoff Livingston and Greg Verdino

Listed under Business › Marketing

Artificial intelligence is reinventing business as we speak. You can either get up to speed or get left behind. The choice is yours and it’s a no-brainer.

67 episodes · publishes fortnightly · latest 2025-10-15 · ~51 min/episode

Rank

#459

Substance

66.4

/ 100

Breakdown

Scored 2026-08
Updated monthly

AI & Data rank

#29 of 53

Best B2B AI & Data Podcasts →

Across the index

#459 of 1077

Substance

Top 43%

outscores 57% of the index

Why it scores where it does

No Brainer ranks #459 on The B2B Podcast Index with a substance score of 66.4 out of 100, scored across 5 recent episodes. It scores highest on guest caliber and insight density. Dave and Helen Edwards bring relevant experience from business, research, and media (Court), and they've spent over a decade studying AI's human impact. However, they are primarily researchers and thought-leaders rather than operators who have scaled businesses or led large organizations through AI adoption. Their credibility is intellectual rather than operational, which limits caliber for a B2B audience seeking practitioner insights.

The five-dimension breakdown

Averaged across 5 recently scored episodes, with cited evidence.

Insight Density

13.4 / 20

The episode contains substantive ideas about AI as a cultural technology and the importance of moments in human experience, but these are interspersed with significant padding including extended commercial breaks, social pleasantries, and tangential discussions that dilute density. The core insights about organizational culture, trust, and AI literacy are valuable but not densely packed.

“this is a cultural technology in a way we've never had before. We've never had software that you've communicated with”

“this is about culture change, not technology adoption. Right. This isn't about training somebody to use the next level of Excel. This is about introducing a new type of workforce.”

Originality

13.2 / 20

The guests offer some fresh framings - particularly the concept of AI as cultural technology, the analysis of moments as units of human experience, and the critique of bias in AI narratives from vendors and venture capital. However, these ideas are not entirely novel; cultural technology framing, concerns about labor replacement, and critiques of productivity claims have circulated in AI discourse. The perspectives are thoughtful but not groundbreaking.

“these are uh, cultural technologies. And Alison Gotnick from University of California, Berkeley is the one who sort of coined that”

“the bias right now is on stripping humans back to the bone and making sure that they do what the machines want them to do”

Guest Caliber

14.8 / 20

Dave and Helen Edwards bring relevant experience from business, research, and media (Court), and they've spent over a decade studying AI's human impact. However, they are primarily researchers and thought-leaders rather than operators who have scaled businesses or led large organizations through AI adoption. Their credibility is intellectual rather than operational, which limits caliber for a B2B audience seeking practitioner insights.

“We've been working with AI and helping to study and help people understand the human experience of AI for more than a decade”

“both Dave and Helen do come out of the world of business and of research, and they've worked in the media industry as well with roles at Court”

Specificity & Evidence

12.8 / 20

The episode relies heavily on abstract concepts (moments, philosophical rupture, symbolic plasticity) and lacks concrete examples, case studies, or quantified data. References to Mike Levin's work at Tufts and Alison Gotnick's cultural technology framework are mentioned but not explored. No specific companies, metrics, timelines, or dollar figures ground the arguments, making it difficult for a B2B operator to apply insights to their organization.

“we look at. We study the lived experience, we gather stories, and we hear how people talk about their experience”

“I did all this work, and, um, I'm not really sure if it was me or the machine who came up with that”

Conversational Craft

12.2 / 20

The hosts ask reasonable opening questions but rarely push back or dig deeper into claims. When the guest (Dave) makes provocative statements like calling certain narratives "a bunch of fucking bullshit," the hosts laugh and move on rather than probing the evidence. Follow-ups tend to be surface-level, and the hosts don't challenge vague concepts like "symbolic plasticity" or the methodological rigor of moment-based research. The conversation is amiable but lacks intellectual friction.

“I just don't think that's an accident”

“Speaker C: This is the best podcast ever. Speaker D: Usually it's jet dropping the F bombs and getting up in trouble with Ken”

Standout episodes

  • NB64 - AI As Culture, Not Just Code with the Artificiality Institute's Helen and Dave Edwards

    2025-08-27

    77
  • NB 66: Navigating Answer Engine Optimization Approaches

    2025-09-24

    76
  • NB65 - AI & the Future of MarTech with chiefmartec Scott Brinker

    2025-09-10

    67

Rank over time

3 periods tracked.

Episodes

5 scored on substance · 60 tracked in total.

  • NB67 - The Last Rant (Final Episode)

    2025-10-15 · 47 min

    48 / 100
  • NB 66: Navigating Answer Engine Optimization Approaches

    2025-09-24 · 48 min

    76 / 100
  • NB65 - AI & the Future of MarTech with chiefmartec Scott Brinker

    2025-09-10 · 49 min

    67 / 100
  • NB64 - AI As Culture, Not Just Code with the Artificiality Institute's Helen and Dave Edwards

    2025-08-27 · 53 min

    77 / 100
  • NB63 - Smart Resilience for the AI Age

    2025-08-13 · 53 min

    64 / 100

Frequently asked

What is No Brainer's substance score?
No Brainer scores 66.4 out of 100 for substance and ranks #459 on The B2B Podcast Index. That puts it ahead of 57% of the B2B podcasts we rank and #29 of 53 in AI & Data. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is No Brainer worth listening to?
Yes - No Brainer outscores 57% of the B2B ai & data podcasts and shows we rank on substance, so a ai & data operator is likely to come away with something useful.
Who hosts No Brainer?
No Brainer is hosted by Geoff Livingston and Greg Verdino.
How often does No Brainer publish?
No Brainer publishes fortnightly, has 67 episodes, released its most recent episode on 2025-10-15.
Which No Brainer episode should I start with?
Our highest-scoring recent episode is "NB64 - AI As Culture, Not Just Code with the Artificiality Institute's Helen and Dave Edwards" (77/100) - a good place to start.

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Frequently discusses

Companies, products and tools that come up most across this show's episodes.

ChatGPT · 3OpenAI · 2Cognitive Path · 2Meta · 2Marketing Podcast NetworkInstagramWalmartDuolingoSORAKetchumWO StrategiesSearch GridGooglePerplexityiPoolRankChief MartechHubSpotClaude

Guests who've appeared

Katherine OggScott BrinkerDave EdwardsHelen EdwardsDr. Rebecca ReinhardThomas Wasek

Topics this show covers

The themes that come up most across this show's episodes.

ChatGPT · 2AmazonOpenAIDuolingoLinkedInTargetWalmartKlarnaSORADeep ResearchCognitive PathMeta/InstagramMrBeastAdam MosseriAnswer Engine Optimization (AEO)AI OverviewsPerplexityGoogle Search

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