Hosted by Geoff Livingston and Greg Verdino
Listed under Business › Marketing
Artificial intelligence is reinventing business as we speak. You can either get up to speed or get left behind. The choice is yours and it’s a no-brainer.
67 episodes · publishes fortnightly · latest 2025-10-15 · ~51 min/episode
Rank
#459
Substance
66.4
/ 100
Breakdown
Scored 2026-08
Updated monthly
Across the index
#459 of 1077
Substance
Top 43%
outscores 57% of the index
No Brainer ranks #459 on The B2B Podcast Index with a substance score of 66.4 out of 100, scored across 5 recent episodes. It scores highest on guest caliber and insight density. Dave and Helen Edwards bring relevant experience from business, research, and media (Court), and they've spent over a decade studying AI's human impact. However, they are primarily researchers and thought-leaders rather than operators who have scaled businesses or led large organizations through AI adoption. Their credibility is intellectual rather than operational, which limits caliber for a B2B audience seeking practitioner insights.
Averaged across 5 recently scored episodes, with cited evidence.
The episode contains substantive ideas about AI as a cultural technology and the importance of moments in human experience, but these are interspersed with significant padding including extended commercial breaks, social pleasantries, and tangential discussions that dilute density. The core insights about organizational culture, trust, and AI literacy are valuable but not densely packed.
“this is a cultural technology in a way we've never had before. We've never had software that you've communicated with”
“this is about culture change, not technology adoption. Right. This isn't about training somebody to use the next level of Excel. This is about introducing a new type of workforce.”
The guests offer some fresh framings - particularly the concept of AI as cultural technology, the analysis of moments as units of human experience, and the critique of bias in AI narratives from vendors and venture capital. However, these ideas are not entirely novel; cultural technology framing, concerns about labor replacement, and critiques of productivity claims have circulated in AI discourse. The perspectives are thoughtful but not groundbreaking.
“these are uh, cultural technologies. And Alison Gotnick from University of California, Berkeley is the one who sort of coined that”
“the bias right now is on stripping humans back to the bone and making sure that they do what the machines want them to do”
Dave and Helen Edwards bring relevant experience from business, research, and media (Court), and they've spent over a decade studying AI's human impact. However, they are primarily researchers and thought-leaders rather than operators who have scaled businesses or led large organizations through AI adoption. Their credibility is intellectual rather than operational, which limits caliber for a B2B audience seeking practitioner insights.
“We've been working with AI and helping to study and help people understand the human experience of AI for more than a decade”
“both Dave and Helen do come out of the world of business and of research, and they've worked in the media industry as well with roles at Court”
The episode relies heavily on abstract concepts (moments, philosophical rupture, symbolic plasticity) and lacks concrete examples, case studies, or quantified data. References to Mike Levin's work at Tufts and Alison Gotnick's cultural technology framework are mentioned but not explored. No specific companies, metrics, timelines, or dollar figures ground the arguments, making it difficult for a B2B operator to apply insights to their organization.
“we look at. We study the lived experience, we gather stories, and we hear how people talk about their experience”
“I did all this work, and, um, I'm not really sure if it was me or the machine who came up with that”
The hosts ask reasonable opening questions but rarely push back or dig deeper into claims. When the guest (Dave) makes provocative statements like calling certain narratives "a bunch of fucking bullshit," the hosts laugh and move on rather than probing the evidence. Follow-ups tend to be surface-level, and the hosts don't challenge vague concepts like "symbolic plasticity" or the methodological rigor of moment-based research. The conversation is amiable but lacks intellectual friction.
“I just don't think that's an accident”
“Speaker C: This is the best podcast ever. Speaker D: Usually it's jet dropping the F bombs and getting up in trouble with Ken”
3 periods tracked.
5 scored on substance · 60 tracked in total.
NB67 - The Last Rant (Final Episode)
2025-10-15 · 47 min
NB 66: Navigating Answer Engine Optimization Approaches
2025-09-24 · 48 min
NB65 - AI & the Future of MarTech with chiefmartec Scott Brinker
2025-09-10 · 49 min
NB64 - AI As Culture, Not Just Code with the Artificiality Institute's Helen and Dave Edwards
2025-08-27 · 53 min
NB63 - Smart Resilience for the AI Age
2025-08-13 · 53 min
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