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Duolingo

A guide to the best B2B podcast coverage of Duolingo - the shows and 15 episodes that go deepest, ranked by substance, not downloads.

Duolingo transformed language learning by gamifying the educational experience into a subscription-driven business model, leveraging consumer psychology to boost conversions. These episodes explore the marketing systems and PR strategies that built Duolingo's reputation, including how the company uses human-centered marketing that AI can't replicate - insights directly from conversations with growth leaders and award-winning PR practitioners who've shaped the platform's success.

Best shows on Duolingo

Best episodes on Duolingo

  1. The new social with Rachel Karten

    The Rebooting Show · 2026-06-02

    82 / 100

    Like, I mean, Duolingo.

  2. Novakid Launches NovaPals for AI-Powered, Conversation-Based Language Learning | GSVtv Podcast

    ASU+GSV Summit Sessions · 2026-07-23

    78 / 100

    Um, you haven't mentioned Duolingo, but I know that duolingo is on your mind as you think about gamified learning.

  3. Loss as a catalyst for change: Betterfly CEO Eduardo della Maggiora discusses his journey to disrupting the delivery of both physical and financial wellbeing at scale

    Fintech Thought Leaders · 2024-04-19

    77 / 100

    So we have partnerships with Headspace , phaeton and a bunch of Udemy , booz , duolingo and a bunch of physical , mental , financial language apps .

  4. Evolution vs Revolution: how is AI changing legal practice and legal education?

    Future Ready Lawyer · 2025-11-19

    74 / 100

    One of them is Duolingo.

  5. Growth: Using Consumer Psychology to Drive More Conversions with Colin Hodge

    Keep Optimising

    70 / 100

    Great example of this I'll uh, borrow from the language learning world is if, you know, you've ever used a language learning app, you've probably heard of Duolingo and they have this really cute but annoying bird called Duo the owl.

  6. How UX Writing and Content Design Moves Metrics at Duolingo with Mary van Ogtrop

    Writers in Tech · 2025-06-03

    61 / 100

    She works as a director of Product writing at Duolingo and her name is Marie Van Oaktrop.

  7. People Not Prompts: The Marketing System AI Can’t Replicate

    Your Digital Marketing Coach with Neal Schaffer · 2026-04-11

    53 / 100

    I love sharing the Duolingo example because it illustrates this perfectly.

  8. How Duolingo Gamified Language Learning Into a Subscription Business

    Business Models Explained with Fexingo · 2026-06-24

    52 / 100

    Lucas: Duolingo has over 100 million monthly active users.

  9. NB67 - The Last Rant (Final Episode)

    No Brainer · 2025-10-15

    48 / 100

    Neither does Duolingo.

  10. The Next Generation of PR: A Conversation with PR Student of the Year Sophie Schaked | Bonus Episode

    imPRessions: a pollack group production · 2026-05-06

    38 / 100

    But it's hard to break through that Someone, you know, like Duolingo, come on.

  11. How Duolingo Built Its Gamified Subscription Machine

    Business Models Explained with Fexingo · 2026-07-23

  12. How Duolingo Gamified Language Learning and Built a Six Billion Dollar Company

    Startup Stories with Fexingo · 2026-07-28

  13. How Duolingo Gamified Language Learning to Build a Habit

    Startup Stories with Fexingo · 2026-07-18

  14. How Duolingo Gamified Language Learning Into a Billion-Dollar Business

    Startup Stories with Fexingo · 2026-07-08

  15. How Duolingo Built a Billion Dollar Business on Gamification

    Startup Stories with Fexingo · 2026-07-03