The Tech Marketing Podcast · 2025-06-23 · 1h 2m
Have a great point of view to add? Send us a text with your thoughts! Building the foundation of partner success. In this episode of the Tech Marketing Podcast, Jon and Seb speak with Antonio Caridad, Head of Global Partner Operations at Tricentis as the first guest of the spin-off series "Inside the Ecosystem". Antonio shares his fascinating journey from telecoms engineer to building API-driven ecosystems at IBM, and now leading partner ops at Tricentis. From the value of boring solutions to the growing strategic role of partner operations, this episode is a must-listen for any senior B2B tech marketer building modern partner programs.
146 | From Portals to Agents: Reinventing Partner Success with AI65 / 100145 | The psychology behind successful partner programs with Seema Barman144 | The secret to navigating marketing complexity143 | Leading with purpose, curiosity, empathy and the drive to empower141 | Rethinking partner experience