The Tech Marketing Podcast · 2025-08-12 · 46 min
Have a great point of view to add? Send us a text with your thoughts! Turning partner programs into strategic powerhouses. In this week's episode of The Tech Marketing Podcast Jon Busby and regular guest Seb Tyack, Managing Director, Twogether Channel Solutions to welcome Seema Barman, Senior Manger of Worldwide Partner Program Infrastructure, Juniper Networks. Seema's fascinating background in clinical psychology has profoundly influenced her approach to designing impactful partner experiences in channel operations. In this episode, she shares how this unique perspective helps shape the future of partner programs, ensuring they meet partners' needs and actively engage them. Discover Seema's insights into what truly makes a partner program successful, the key metrics for ROI, and how to effectively track performance. If you're a channel leader looking to maximise the potential of your programs and MDF, this episode is a must-listen.
146 | From Portals to Agents: Reinventing Partner Success with AI65 / 100144 | The secret to navigating marketing complexity143 | Leading with purpose, curiosity, empathy and the drive to empower142 | Partner ops isn't optional anymore141 | Rethinking partner experience