The Tech Marketing Podcast · 2025-07-02 · 49 min
Have a great point of view to add? Send us a text with your thoughts! This week on the Tech Marketing Podcast, Jon Busby is joined by Brad Spikes, VP of Strategic Ventures and Marketing at Northwest Center, for a conversation that blends career reflection with strategic foresight. Brad discusses his journey from Nokia and Intuit to Microsoft, and now to the nonprofit space. He shares insights on building trust, leading with empathy, and the importance of curiosity. From pioneering early influencer strategies to redefining what it means to "do good" in tech, this is an episode packed with takeaways for senior B2B marketers navigating change and complexity.
146 | From Portals to Agents: Reinventing Partner Success with AI65 / 100145 | The psychology behind successful partner programs with Seema Barman144 | The secret to navigating marketing complexity142 | Partner ops isn't optional anymore141 | Rethinking partner experience