The Hidden Revenue in Win Loss Analysis

Episode notes

Approximately 77% of B2B companies don't systematically capture win/loss data, and fewer than 8% feed those insights into their marketing automation. In this episode, Lucas and Luna explore a specific case: a SaaS company that analyzed 200 lost deals and discovered that 60% of prospects had mentioned a missing feature - one the company actually offered, but never communicated on the website. They discuss why marketing teams ignore competitive intelligence from sales, how to tag lost deals in your CRM, and trigger nurture sequences for re-engagement. Plus, a conversation about keeping the podcast ad-free and listener-supported. By the end, you'll have a concrete playbook for using win/loss analysis to sharpen your messaging and win back lost opportunities. #WinLossAnalysis #MarketingAutomation #SalesInsights #CompetitiveIntelligence #CRMData #B2BMarketing #RevenueGrowth #LostDeals #SalesEnablement #MarketingOps #Business #Marketing #FexingoBusiness #BusinessPodcast #MarTech #Automation #Podcast #MarketingStrategy Keep every episode free: buymeacoffee.com/fexingo

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• Run Comp Intel Like an Award-Winning Klaviyo PMMProduct Marketing Adventures · on Competitive intelligence90 / 100
• Beyond Efficiency: Why AI Is Forcing Marketing to Rethink Everything, Not Just Cut CostsDisambiguation · on Marketing automation87 / 100
• From Signals to Decisions: How Competitive Intelligence Really Drives Advantage with Tracy Berry, Founder at Berry InsightsThe Insighter's Club Podcast · on Competitive intelligence86 / 100
• Are you the Sales B*tch or the trusted PMM? w/ Drew GiovannoliWe're Not Marketers · on Win-loss analysis86 / 100
• How B2B Brands Use AI for Dynamic PricingThe Growth Operator with Fexingo · on Win-loss analysis85 / 100
• By The Time a Government RFP is Public, You've Already LostColorado Tech People · on Competitive intelligence85 / 100

• Why Your Marketing Automation Ignores ABM Intent Data66 / 100
• Why Your Marketing Automation Ignores SMS85 / 100
• How B2B Brands Wreck Pipeline with Unsyncroned CRM Data92 / 100
• How B2B Brands Leak Revenue via Unchecked Data Decay76 / 100
• Why B2B Brands Fail at Account Based Marketing Attribution88 / 100