The Marketing Operator Podcast with Fexingo · 2026-07-28 · 6 min
Approximately 77% of B2B companies don't systematically capture win/loss data, and fewer than 8% feed those insights into their marketing automation. In this episode, Lucas and Luna explore a specific case: a SaaS company that analyzed 200 lost deals and discovered that 60% of prospects had mentioned a missing feature - one the company actually offered, but never communicated on the website. They discuss why marketing teams ignore competitive intelligence from sales, how to tag lost deals in your CRM, and trigger nurture sequences for re-engagement. Plus, a conversation about keeping the podcast ad-free and listener-supported. By the end, you'll have a concrete playbook for using win/loss analysis to sharpen your messaging and win back lost opportunities. #WinLossAnalysis #MarketingAutomation #SalesInsights #CompetitiveIntelligence #CRMData #B2BMarketing #RevenueGrowth #LostDeals #SalesEnablement #MarketingOps #Business #Marketing #FexingoBusiness #BusinessPodcast #MarTech #Automation #Podcast #MarketingStrategy Keep every episode free: buymeacoffee.com/fexingo
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Master Your Up-Market Strategy Like A Unify PMMProduct Marketing Adventures · on Win-loss analysis86 / 100
How B2B Brands Use AI for Dynamic PricingThe Growth Operator with Fexingo · on Win-loss analysis85 / 100
Is AI Marketing Helping or Hurting Growth? With Sheila Rondeau Ep. 146Talk to Th3 Doc with Steve Meek · on Marketing automation83 / 100
Guest data and direct bookings with the top 3 CRM solutions on Mews MarketplaceMatt Talks Hospitality: Real conversations for innovative hoteliers · on Marketing automation79 / 100
Starting over in fintech with Safak Erkol, YapilyProduct Marketing Maestros: Tales from the Front Lines · on Win-loss analysis75 / 100
60-Minute B2B Blitz: 9 Marketers Share Their Best Plays from 2026 (So Far)The Dave Gerhardt Show · on Win-loss analysis75 / 100
How Marketing Ops Turns Heatmaps into Revenue68 / 100How Marketing Ops Uses Clickstream Data for RevenueHow Marketing Ops Turns Email Deliverability into RevenueHow Marketing Ops Turns Empty Search Queries into RevenueHow Marketing Ops Turns Data Cleanliness into Revenue