The Inner Edge · 2025-01-16 · 26 min
“Storytelling is, of course, the best way to influence someone. People don't care about your facts. They don't want any more of your damn information. They’ve got too much to deal with right now. But what they need and what they crave in you is faith.” In this episode, I talk to Annette Simmons, an expert on the power of storytelling, public speaker, trainer, and author. You'll hear Annette talking about the different types of stories you need to know how to tell to get a group to work together, what you can expect when you use stories, and how to overcome the fear of being vulnerable. In this episode: Annette’s journey to storytelling What makes stories so powerful The six kinds of stories Stories and paradoxes The important skill of story-finding Provisional language over firm language Bad news: the real effectiveness of stories Fabulous storytellers, including Taylor Swift Fostering collaborative instead of competitive narratives Using story as a staff process Overcoming the fear of being vulnerable And more! Leadership Presence | Mastering the Inner Work of Leadership is your guide to leading with Less Ego and More Soul.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
B2B Storytelling: Michael Brenner on Empathy-Driven ContentBeyond B2B Marketing · on Storytelling83 / 100
Why finding human truths and brand mythology wins customers | Alan Roll, DeelStraight To Voicemail · on Storytelling72 / 100
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The Curious Leader's Edge in Uncertainty: Scott ShigeokaCreative Confidence Podcast · on Storytelling57 / 100
Executive Presence Decoded: What It Really Is & How to Build It (in the AI Era)Here's the Deal · on Storytelling51 / 100
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E145: Virtue and Character Still Matter in Leadership42 / 100
E144: The Power of Restraint as Leadership Presence38 / 100
E143: Astrology, Self-Awareness, and Conscious Leadership34 / 100
E142: When Doing More Stops Working45 / 100
E141. Communication Under Stress: Finding Your Voice Under Pressure38 / 100