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Index/Ops/The eCom Ops Podcast
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Future of Product Visualization: Try Before You Buy Is Dead. with Daniel Frith

The eCom Ops Podcast · 2025-08-01 · 31 min

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Topics in this episode

Augmented RealityAI in Ecommerce3d for ecommerceaugmented reality in retailarar in retail

Episode notes

Future of Product Visualization: Try Before You Buy Is Dead. Episode Summary Our guest, Daniel Frith, is the Chief Creative Officer at London Dynamics and a former 3D lead at IKEA, with over 30 years of experience in 3D visualization across gaming, retail, and tech. In this groundbreaking episode, we dive deep into the future of e-commerce with Daniel Frith, a pioneer who's been shaping 3D visualization for three decades. From his early inspiration by Disney's Tron movie to revolutionizing how IKEA presents products online, Daniel shares insights on how 3D technology is transforming retail. The conversation explores how businesses can digitize physical products, allowing customers to interact with items in ways traditional photography simply can't match. Daniel explains how 3D models enable customers to customize products, change materials, and view items from every angle - creating a more engaging and informative shopping experience.

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  • From Views to Sales: The Shoppable Video Playbook with Eitan Koter54 / 100
  • When Product Content Is Slowing Down Your eCommerce Growth with Lynn Herman48 / 100
  • Your Best Creative Is Killing Your Conversion with Aaron Smedley60 / 100
  • How to Build a Product Business Without Owning the Factory - Jen Millard
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