How to enter Dutch markets. Insights from local professional.
Start Global Insights: Global Sales, Local's Expertise, Actionable Case Studies · 2025-05-28 · 35 min
Episode notes
Are you an exporter eyeing the Netherlands? This episode of our podcast for exporters offers an insider's look into the Dutch market, featuring Geddy van Elburg, Managing Director of MKB Trade Office and owner of Ion Moon International Digital Marketing Agency. With extensive experience in market analytics and understanding Dutch and international customers, Geddy shares invaluable insights on navigating this unique European landscape. Geddy breaks down how to identify the best entry points based on your industry, moving beyond the obvious hubs of Amsterdam and Rotterdam. This episode delves into the practicalities of market research, from leveraging online tools like LinkedIn and company websites to tapping into official statistics from CBS.nl and Eurostat. You'll also learn the power of local business associations and even how collaborating with local universities can provide fresh, cost-effective market intelligence. Understand the nuances of Dutch communication—their directness, informality, and dislike for exaggeration. Learn how to build trust by having a strong digital footprint and delivering on your promises.