How to Export to Australia: Market Entry Secrets with local expert
Start Global Insights: Global Sales, Local's Expertise, Actionable Case Studies · 2026-02-18 · 35 min
Episode notes
Australia is often perceived as a remote market, but for international businesses, it represents one of the most affluent and high-growth opportunities in the world. In this episode of Start Global Insights , host Dmytro Shvets interviews Marcus Alexander , Managing Partner of Codu Group , to reveal how international brands can break into the Australian market. What You Will Learn: The "Home of Duopolies": Why the Australian retail landscape is dominated by a few massive players and how to navigate them. The DIY Goldmine: Why high labor costs for tradespeople drive Australians to do it themselves, creating a massive demand for raw materials and tools. 3 Routes to Market: The pros and cons of going direct to retailers, hiring international agents, or finding a local distributor. Supply Chain Diversification: Why Australian retailers are actively looking to move away from Chinese dependency and why "Made in Europe" carries a significant price premium. Aussie Business Culture: Why a relaxed, partnership-focused "have a go" attitude wins over a formal suit-and-tie pitch. Timestamps: 03:30 – Overview of the Australian DIY market. 08:00 – 3 Strategies for entering the Australian market.