Double Exposure and Measurement Challenges in Retail Media: An Expert Perspective from Anders Hjorth of EPAM Systems

Episode notes

Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Joining us today from Paris is Anders Hjorth , Retail Media Consultant at EPAM Systems . Anders is an advocate and expert in retail media, the author of five retail media reports, and someone who has led retail media initiatives across leading organizations. Tune in and listen as Anders shares his insights on the evolution of Amazon Advertising and the Amazon DSP, his report on the state of retail media in Europe, the challenges and opportunities it presents, and the attribution challenge in retail media. Our conversation covers the following touchpoints: The evolution of Amazon’s advertising and a closer look at Amazon DSP Attribution and deduplication challenges when advertising across platforms Deep dive into Ander’s “State of Retail Media in Europe” report The future of retail media and helping smaller networks stand out Privacy concerns in data handling Skills to succeed in retail media Anders is an experienced retail media expert and digital marketer with a long track record of e-commerce, search marketing, social media, content marketing, and programmatic advertising work.