A Peek Into the Retail Media Ecosphere in India: A Conversation with Akanksha Sinha from StarQuik
Retail Media Moguls · 2023-11-09 · 33 min
Episode notes
Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Today, we are joined by a special guest from India, Akanksha Sinha . She is the Head of Brand Partnerships at StarQuik , a digital platform for your grocery needs. Akanksha walks us through the retail media marketing ecosphere in India and shares StarQuik’s retail media strategies that pivot around technology and data-driven decisions. She also touches on the future of retail media and the opportunities for collaboration between brands and online retailers. Our conversation includes the following touchpoints: How StarQuik uses retail media marketing for effective customer targeting Leveraging a data-centric approach to optimise campaign metrics The challenges and opportunities of working with large and small suppliers The future of retail media marketing in India Akanksha is a digital advertising sales professional with expertise in revenue growth. Her specialisation in Ad Sales is rooted in 8+ years of experience across various sectors.