Watch this if you want way more leads than you can handle in 2026

Leon Matschke: Hey, over the last four years, I've sent over 10 million emails, dialed 50,000 phone numbers, sent thousands of DMs. And so in this video, I'll show you how to build a multi-channel lead generation system based on all of that data that we covered. And my goal is to get you qualified leads predictably... without burning a ton of cash.

And so in this video, I'll walk you through the three main methods that you can use, cold email, cold calling, and cold EMS. So, but before we get started, right, we have two ways to generate leads. Fundamentally, we have outbound, which is cold traffic, which just means we start the conversation. And then on the other hand, we have inbound, which is warm traffic, which means the other person starts a conversation, right?

That's the fundamental difference. And in this video, I'll focus on cold traffic, like I already said, because it's the fastest way to get results. If you do inbound, inbound is great, especially if you build content and stuff like that, but it just takes a long time to scale and it's very hard to track. And so I want to focus on fast results.

And so when we talk about multi-channel lead generation, right? There's an ideal system that exists. And ideally we want fast results. We want it to be cheap.

We want it to be scalable. And we want it to not take as much time. So we don't sit there the whole day just working on getting leads. Ideally, the whole thing should run on its own.

And so we can see here by these lines, if you have single channels, some, pretty much all of them get you fast results, but it's not cheap unless you do it all. It's really not scalable, right? And it takes you lot of time if you don't set it up right. But if you have all three at the same time, then you get best of everything.

And like I said, no single channel gives you all four. And that's exactly why multi-channel lead generation is so powerful. So before we get into the specific channels, I've made a small comparison here so we can actually look at the benefits and the pros and cons of each channel. So first of all, we have cold calling, right?

And cold calling gets you extremely fast results. Why? Because you can pick up the phone and you can start dialing phone numbers and you can book meetings pretty much straight away. Your first call could be a meeting.

So it took you five minutes. Cost is also pretty cheap because all you really need to pay for is phone numbers and usage, which is really cheap for the results that you get because one out of 10 conversations could turn into a meeting. so if you pay like 0.002 cents per minute, that's nothing.

cold calling is pretty hard to scale because if we're talking cold calling done by humans, which in my opinion works better than AI agents. You need a human to run this. And so if you want to double the amount of dials you do, a human can only do a limited amount of dials in a day before they either run out of time or they get burned out. And so you need to hire and you need to find new SDRs, new appointment setters to dial more phone numbers, which can be pretty hard.

And the time investment is also pretty high because you can only talk to one person at a time, which means if you want to reach a hundred people every day, then you're going to sit there for a few hours, just dialing. All right. But for that, you get the highest amount of meetings booked per people you reached out to. All right.

So for email, for example, like we can see the time investment is low and I'll get into that in a second. You need to reach out to way more people. You get the same meetings, which doesn't mean it's bad. It's just a different thing.

And so when we look at emails, the results are pretty fast too. Like you can warm up domains within two weeks and then you can start getting results from that. The cost varies. And why do I say varies?

Because if you do it wrong, like it only gets expensive if you set it up incorrectly. But if you do it right, you can have a very low cost per call and scale it significantly. So we can see the scaling is pretty easy because all you need to do is just increase the amount of emails you're sending, which doesn't take you more time. And the time investment once it's set up is pretty low.

And setting up a cold email system is pretty difficult. And by the way, if you want to help with that, someone to set up these systems for you, you can just click the first link in the description. That's what we do for companies, book meetings with enterprise companies like Red Bull. Lockheed Martin, Airbus, and many, many more.

For clients, we've sent over 10 million emails. So if you need help with that, just click the link. But I'll walk you through how it works ⁓ on in the video. And then obviously we have cold EMS, which the results are also pretty fast because you can just open up LinkedIn and send a DM and get a result.

It's cheap. It's basically free. Maybe you're using sales navigator or something on LinkedIn and it costs a bit of money, but it's essentially free. It's very hard to scale because one, you again need humans to run this, but on the other hand, have platform limits, right?

For cold calls, you can do infinite amounts. For emails, you can send infinite amounts, but for LinkedIn, you have per account only a very small number of DMs you can send before getting like... before they don't let you anymore. And so you need to set up multiple accounts, which can be difficult if you're alone, then you need to bypass some rules.

it can get pretty difficult, hard to scale, and hard to lose track over this. And the time investment is also medium to high, I'd even say, ⁓ you need to sit there and send DMs. still faster than a call, obviously, because you just copy and paste a DM in there. But yeah.

So to summarize here, calling gets you fast results. It's cheap to start, but it's hard to scale without hiring people. And it's a big time investment. So you get speed.

It's cheap, but it's hard to scale. You have cold email, which gets you fast results. It can get very expensive if you do it wrong, but it's very easy to scale. And low time investment is pretty cheap if you look at cost per call, if you do it right.

And we have cold DMs. You get fast results. It's cheap, but it's very hard to scale and medium time investment. So now that we know this.

Let's get into the systems itself. So let's start with the cold calling system. I get into the actual strategies, we need to know how do we even know that our system is working? How do we know that we're getting good results?

And there's a main KPI, so key performance indicator, a metric that tells you how well the system functions, which for cold calling is the appointment booking rate, so A, B, ⁓ you calculate that by just dividing meetings booked by the conversations you had. Okay? So if you had 10 meetings that you booked and you had 100 conversations, then your appointment booking rate is 10%. Pretty easy.

Now two important rules. First of all, if you're calling to the U.S., don't do more than a hundred dials per phone number per day, or you will get marked as spam and that will hurt your pickup rates by a lot.

So it's very easy to just get a separate phone number. It's like extremely cheap. You can get it for $2 per month or something like that. So don't do more than 100 dials.

I'd even keep it lower than that. Just cycle numbers through. And if you're, again, this is a US and North America thing, use the appropriate area codes for the location you're calling to increase your pickup rate. right?

So if you have a pick area code from the West Coast and you call the East, then the pickup rates will be way, way lower, which means your efficiency per call will be lower than it needs to be. no reason at all. So these are two quick fixes that can give you like double or triple the results. And so to understand this, in a sales process in itself, we have three stages that a person goes through, right?

We have prospects, which are basically strangers that haven't shown interest yet, but they fit your initial ICP criteria. So they could buy, but they don't know you yet, or they haven't shown any level of interest yet. Then we have leads, which is the next stage, which are basically prospects that have not shown some level of interest. And with some level, I want to make this clear.

A lot of people only want leads that like get on a call and want to buy right away. That's fine. But leads are also people who just submitted their email to a newsletter. That's also a lead because there's a some level of interest, even if it's lower than some others.

All right. And then the third part is obviously a client, which is just a lead. that bought your stuff. Okay.

And so our job in a cold call or in any of these appointment booking systems, these outbound systems is to turn ones. So prospects into twos, so leads. That's it. And so the structure of a cold call is pretty simple.

We have five stages that we go through. We have the intro, we have the opener, the pitch, qualify and convert. And so I'll walk you through each one with an example script and some important notes for each stage. So let's start with the introduction, which is arguably the most important part, because when someone picks up the phone, you have like four seconds.

what the studies show in my opinion, even less. You have about four seconds to make the person decide where they want to keep talking to you or not. So you need to do this right. And since you can't say a lot of things, you need to also say it the right way.

And so the best opener is just a simple one, because you need to say who you are. and where you're calling from and that it's a recorded line because let me make this clear. You should absolutely be recording all of your sales calls, all your cold calls. need all these transcripts.

If you give it to any AI, it's going to tell you exactly how you can improve. It's the best and most high leverage thing you can do right now. So if you're not recording your stuff, start right now. And so the best opener is just, Hey John, it's Leon calling from Eminence on a recorded line.

How are you? And notice how it didn't go up on the how are you at the end. So ⁓ let's break this First part, hey John, hey first name. This is very important.

A lot of times you have lead lists and you have a phone number with a name. But for some reason, you them and someone picks up, you assume that it's not the person you want to talk to or you're not sure. So you say, is John or is this the owner or is this the person responsible for X? But what you show there is that you're a complete stranger within the first...

two words you say within the first second, you show that you're a stranger. That's not our goal. All right. So let me make this clear.

You should just assume that you're already talking to the right person because worst case you say, Hey, John, and it's not John, it's Sarah. And then Sarah is going to say, ⁓ I think you reached the wrong number. Let me connect you. But since you already assumed you, you reached John, means that For someone who's not that, for Sarah, it means that you already talked to him.

That's how it sounds. All right? But if Sarah picks up the phone and you're like, ⁓ is this John? No, what do you want from him?

And then it's done. You're dead in the water. So that's not our goal. Just assume it's the right person.

Just say the right name right away. It's going to be fine. Next part. Obviously you say it's your name from your company.

So they have some sort of reference and then you say on a recorded line, it takes about like than a second, right? But if you're actually recording your calls, it's legally required, like do with this what you want. I'm just putting it out there. And it's the easiest way to say this without putting too much attention on it because it kind of flows into the sentence.

A lot of people make this weird and then they say the opener. then after that, they're like, ⁓ by the way, this call is recorded. Is that fine? And then you immediately get objections.

Just say this and then continue to the question at the end. Also, like I said, first name basis, no matter where in the world you're calling. Like I've called prospects in Germany where everyone says, ⁓ last name basis only, don't, doesn't matter. First name always works.

And the people who are like, ⁓ you should actually call me by my last name because it's disrespectful. You don't want them as clients anyways. So just forget about these people first name basis only. And then after you say, how are you, you shut up.

So you end on a downward inflection and stay quiet because... And then the common responses you can expect, obviously, I'm doing good. How are you? Yes.

Hello. Who are you again? What company? These are all fine.

Real quick, if they hang up right away, which some people do, like they hear a company, then just call again, act like it was a mistake. If they don't pick up or decline the next call, then just move on to the next one. We don't want to waste time here. So you say the opener, if they hang up, just call back straight away.

And then if they don't pick up, just disqualify and move on. But if they don't say any of that and they say something like this, then you just move on to the permission based opener, which is you say, do you have a quick minute? I can explain what this is about right away. And now we use this for three reasons.

First of all, it disarms the prospects, so it lowers the sales resistance because you're stating your attention right away. Then you give them a clear timeframe, so it gives them an out if they feel uncomfortable. And you won't get interrupted for the next minute or so, so you can stay your pitch in full. Because a lot of times, if you say the first sentence, People are not sure if you're a salesperson or not.

And so if they say, I'm doing good, how are you? And you're like, I'm great. We do this and this and this, then they're just gonna interrupt you because they don't wanna listen to you. If you say this, then you verbally get permission from them to continue talking, which is great.

And I mean this, don't leave out the second part. If you only ask, do you have a quick minute? The responses will be very different. It's very easy to lose control.

So just stick to the script because do you have a quick minute? You leave it out. Like you leave them to lead the conversation. I've split tested both of these variations.

When you say, do you have a quick minute? They're like, yeah, but what is this about? And what do you do? And no, I don't have a quick minute.

But when you say, do you have a quick minute? And you say why you want it right after and you want the minute because you want to explain what this is about right away, then they know what's about to come. The next part is your pitch, right? Pitch, a lot of people get this wrong and they start blabbering and they start talking about, we are so great and we do innovative solution and all that bullshit.

Come on now. Let's keep the simple short and to the point. We just say, great, we help niche. So whatever industry you're calling, get the result so that they can benefit and avoid pain.

Now this avoid pain. You can also leave this out to make it even shorter, but this is like the most simple way to say a pitch without talking too much about yourself. So you say, we help niche, so it's personalized. We help exactly who you are, get result and with result, please, please keep the language simple.

If you can't explain your offer in one sentence in a simple way so a 12 year old would understand, that's too complicated. The most important part here is that you say the outcome. of what they're going to get. once they implement your solution.

So that they can benefit. So once they implement your solution, what usually happens, they save time, they do this, they get more customers, whatever, and avoid some common pain point that your customers usually share. Simple as that. And then this is really important.

Before you just end on that, you need to ask a question because otherwise you hand control back to the prospect, which we don't want to do. We want to keep control of the conversation. So you need to ask them a question to keep them engaged, which is something like, would you be against me sending a quick video or how's lead generation going for you at the moment? Is this somewhat relevant for you?

Just continuing the conversation and giving them an answer. If you only leave the pitch, they're like, ⁓ okay, what do do now? Right? As soon as they start thinking too much, then you're going to lose them.

So give them easy answers. And then after this, after you ask the question, you're going to have three types of leads. You're going to have green zone leads, which are people who just say straight away, yes, you can send me a video. Yeah, we're struggling with lead generation.

Yes, this is somewhat relevant. You're to have red zone, which is they say, I'm not interested, or they just hang up straight away. And you have yellow zone prospects, which are unclear. They're not sure, or they ask you questions about what you just said.

So like if you say, would you be against me sending you a quick video? They're like, Yeah, but what's the video going to be about? And what do you exactly do? And can you explain this in more detail?

Those are great. All right. The only ones we don't want to waste time on are red zone leads. For those, can just end the conversation.

Just end it. Instead of handling objections for 10 minutes, and then at the end of the day, they're not going to watch the video or just no show, just move on to the next prospect. Your chances of getting a meeting are way higher if you just call a new person, if they're in the red zone. If they're green, Great, just go on to the next stage.

And if they're yellow, then you answer the question and move on to the next stage. Very simple. So once they're in the yellow or the green zone, we move on to qualification and we use something called the Band Framework. It was developed by IBM in the 1950s and it stood the test of time from small businesses all the way to enterprise organizations.

so... And so BAN stands for budget, authority, need and timing. All right. And so we want to ask questions about each of these to figure out if a prospect is qualified.

And by the way, real quick, the quality of prospects you deem qualify will determine how efficient your sales process becomes. the more specific you are with your questions, with your checklist, and the more of those bullet points you have that need to be checked for someone to be qualified, the higher the quality of your leads will be in general. And so for each of these, have example questions that I'm going to show you. So for budget, you could just ask how many employees do you have, because that gives you a rough estimation on how much a company makes a revenue without directly asking how much money do you have to spend for my service, because that won't really work.

Or you can ask what's the next revenue target you're aiming for, because that also gives you an idea of how much revenue the business doing right now. And that can give you an idea of if they can even... afford your service. Or if you say, only work with businesses over 10 million a year, then you have to ask something like this because otherwise if they say, my next revenue target is 5 million, then you can't work with them.

Simple as that. For authority, which basically means, is this the right person? Is this a decision maker? You could just ask, should anyone else be informed about this?

Let's say you want to move forward. Whose approval do we need? they say some other person, get them on the meeting as well. meeting with multiple stakeholders is always better than just one.

So then you figure out if they can actually make decisions. Once you have that, you can find out if they actually have a need for your service, which they probably will have if they responded to the pitch positively. But you can still ask this, how do you currently get clients or how do you currently manage X or how do you plan on reaching that? Just asking more about their current situation.

That will give you an idea if you can actually help them. And if you do, you move on to timing, which is just, they buy within a reasonable time frame? A lot of times, I would leave this out for the first contact. Like if you're on a cold call, you can't say, when are you going to do this?

But you could say something like, let's say we could solve this. Would that be something you want to do now? they're going to be like, OK, yeah, this is a priority. Or no, this not on my priority list probably in a few months.

Then you know. Or how long have you been struggling with this? That also gives you an idea. They say, I've been struggling with this for a year, then it's probably urgent, right?

The longer they struggle, the more urgent it gets. And I to show you why this is important. There's something called the doctor frame, right? So imagine you feel sick and you go to the doctor and within the first 10 seconds of walking in, he tells you, you need these pills, need three vaccinations and you need your leg amputated.

The first seconds, would you trust him that he just made the right call? That he just prescribed the right solution for you? Probably not, because they ask you questions to see how they can best help you. And in sales we want to do the same.

If the lead is not qualified to work with us, we will tell them and let them go. Because we don't sell to those we can't help. And so the more questions you ask your prospect, the more customized it will feel. If you just say, yeah, I can help you without asking anything, then they're going to feel like, should I even trust him?

doesn't know anything about me. How does he know? All right. So this is why we ask questions.

All right. There's also more stuff like you can ask, what exactly do you mean by that? That always works. Really?

How's that been? Can you tell me more about that? Help me understand. then you, you know, help me understand.

You just said this. What do you mean? How do you feel about that? How do you deal with this?

Usually these are just questions to give you more idea about the prospect situation. And in sales, there's a general rule, whoever talks most loses, all right? You don't wanna lose, you wanna win. So you need to first learn the script so well that you don't need to think about what to say next because then you can actively listen to the answers that your leads give you on the phone.

Okay, so all you really need to do is ask them a lot of questions and then just move them along to the next step. And moving them on to the next step comes down to a simple statement at the end. you say, all right, perfect. So John, I'm absolutely certain we can help with this.

Remember this came after all the questions. Let's schedule a quick meeting where I can show you how we solved this issue for other people multiple times, right? Like lead generation and pipeline issues. what we do, for example, but you just input what you helped other companies with in here.

And then you say for others multiple times for some social proof does later today or four or tomorrow at nine or 11 work better. And the reason we suggest times is because we want to assume the close. All right. So in this thing, we summarize their pain with conviction.

You say, I'm absolutely certain we can help you with this. Let's schedule a quick meeting. And then you assume the close by just giving them two or three times they can choose from instead of just asking, when do you have time? Because again, if you make them think and, let me see you and I have time.

No, this time, this time, or this time, which one works best. And then if none of those work, they're going to give you an alternative anyways. But. Booking rates improve by over 50 % when you suggest times and assume the yes.

Again, we split test at this. It just works better. And booking on the same or next day improves your show up rates by 300%. So try to not schedule more than four days out if possible.

And if you do like follow up calls, right? If they don't want to book straight away, then you just simply remind them what you spoke about before you ask for the meeting again. And if you don't remind them what you talked about, so their pain and all the stuff you found out from the qualification, then your chances converting them are slim because you need to bring them back to the situation they were in. So now that we know this, let's get into the cold email system.

email, a good winning email, and this is based on millions of emails that we send, is structured into five parts. So we have the greeting, which is hey and their name, right, simple. Then you ask a relevant question tied to the main point you're solving. Then your offer.

So you say question, if so, here's what we do. Then you give them some case study or result you got in the next line. And then you ask for something, a CTA, a call to action. And so an example email that we use for our own company is something like this.

Hey John, so the greeting, do you need more sales calls book for your team? Very simple. It's a relevant question tied to the pain point that we're solving at our company. Again, if you need more sales calls, click the first thing in the description.

Anyways, next part. We help software businesses get more qualified sales calls booked. You only pay per show call first 10 are free. This is our main offer right here.

So do you need more sales calls book for your team? That's the relevant question. So we help software business get more stuff, right? Offer.

After this recently helped the software company book 210 demos in just 10 months using our system, which is the case study. Do you want me to send over a video explaining how it works? Which is a clear CTA. Now for emails, it's very important.

We've tested both sending videos or just sending some information versus just booking a meeting straight away. Usually just sending something in terms of leading with the value first works way better because then you get positive responses without them needing to commit to 30 or 45 minutes of their time, which means you get leads. And now... The SDRs can call these leads and still book the meeting.

You just get way more chances. You get way more shots. right. So a video, for example, works great.

So again, the structure, hey name, relevant question. What do you do? Post offer, case study, clear CTA. Okay.

And I want to give you the structure because I don't know what business you're in, but using this, you can pretty much write any good email for whatever you do. And so... Obviously we want to split test. All right, what do I mean with split testing?

Well, you could swap out the case study with something else. could say your offer in a different way. You could change the question at the start. You could change the CTA.

And there's a process to split testing, which is you create the variations, which means you change one variable from your email. So if I have this email right here, if I want to change one variable, I would change a sentence, not all of them at once, because then if you get a better result, but you changed every sentence, you don't know which sentence contributed to the better conversion rate. So you want to change one variable at a time. And then you want to create multiple variations with one variable change, and then you test them all at once.

So you just blast a lot of volume and then you find the winner. So you see what performed best. And then you take that winner and you iterate again. So you change one variable, you test them, you find winner.

And then you scale that and you keep doing that. And you need to repeat this process because every script that works will eventually stop working because of entropy. That's just how it works. All right.

So entropy states that all systems die. the ones who survives are the ones who can adapt the quickest. So the structure stays, but the words just change. You change a few variables and that's it.

And then the last part you need to successfully run emails is infrastructure. So to not land in spam, you need to spread the volume you're sending because you don't want to send 50 emails a day. That's nothing. You cross multiple subdomains and inboxes.

So you have your main domain, which is where your website is hosted. And then you're going to buy a lot of subdomains with variations that sound similar to your main domain. So you have go at your brand and try and get and meet. And there's hundreds of variations.

You want to buy hundreds of domains because that's how you do volume. And then for each domain, you can have one or two or three inboxes and each inbox, so each email now sends 10 to 20 emails a day. more because now you won't land in spam. If you were to combine this and send 80 emails per inbox per day, you'd think, okay, I can save like a lot of costs, but then you're going to land in spam.

And if you land in spam folder, your reply rate will be zero. And that's not the point. So you need to set up this infrastructure and then all the positive responses, the interests of leads, you make a notification that your SDRs, your appointment setters get the notification and call the person up within five minutes. All right, so this is how an email system works.

You take the script, you make multiple variations using this structure, and then you build this infrastructure and then you just start sending. And there's multiple tools like this, like Instantly and Smart Lead and Email Bison and a bunch of things. And, you know, we can help you out with this too. But essentially, if you set this up, then you can send mass emails.

And whenever you want to increase the volume, you get more domains with more inboxes and then... you get more leads. And obviously, you need to manage them too. Some burn out, then you need to replace them.

There's a bigger process to this, but that will take hours to explain. And the best way to find this out is to just try it or hire someone who can do it. And so the next system is a DM system. And there's not much to say about this because the structure of a good cold DM is the exact same like a good cold email.

This works across any platform. So you need to connect with people. Right. Follow, engage with their content.

Just if you're on LinkedIn, make it a habit to send like a lot of connection requests daily, just to build an audience. Posting also helps with this. And then you connect with people. As soon as they accept you send them the DM, which can be the same as the emails you send.

Right. Value first. So don't immediately ask for a meeting just like in the email, because that's what everyone does. And that's why everyone is usually shit at DMs.

then soft CTA. So you ask if you can send a video or something like that. Don't go straight for the booking. What we've also tried is sending personalized 30 second voice notes instead of a typed message.

Response rates were significantly higher because it shows effort and it's personalized because they can hear your tone. They can hear that you're a real person. So it builds trust and you say their name in that voice note. So they know it's not just copy and paste it.

But what you do is you say the exact same thing that you did in the email. over a voice note, or you can even make a selfie video. That works even better. All right?

And DMs are hard to scale because they're manual. What's important is if you do DMs, don't treat it like something you do when you feel like it. All right, you need an actual system, you need multiple accounts, you need to send a lot of volume to test stuff. All right, if you don't want to do that, that's fine because the combination of email and code calling will basically reach everyone that you want to reach.

And so putting this all together, cold email is going to have the highest amount of volume. It's easiest to scale, it runs in the background, generates interest at a low cost per lead. It's like your base layer that you use. Every positive response gets called by an SDR and you also send DMs at the same time if you want to.

And I wanted to go back on a point I made earlier. If you call someone within five minutes of them responding to the email, then your chances of booking them, your conversion rate increases by 340 % on average. All right. Speed to lead is extremely important.

You can have the worst script and just call immediately and you will book a lot of people in. is how we get 90 % plus booking rates on positive email replies. And so... Like I said, here's a flow chart to visualize this.

You have cold emails, which is volume. SDRs call the leads within five minutes and they book a meeting and the meeting goes to the account executive for a closer. And you have cold DMs as a separate layer, which skips the SDR completely because they just send calendar links and the meetings get booked over there. And speed to lead is important.

And this graph visualizes that. As you can see, this axis shows the booking rate. Right? So up here is 95%, which is what we actually got.

And then we have time after a lead response. And so if you call within five minutes, you're in this green zone and your booking rates are close to 95 % or they will be at least over 80. But the longer you wait, it drops exponentially. And if you wait longer than 24 hours, your chances are pretty slim because then you actually need a really solid script and you need to remind them and stuff like that.

It just gets harder and harder. So if you do anything, hire someone if you need to, to only call email leads. That's their whole job. Even if they sit there for an hour doing nothing, it's the easiest way to triple your business.

Do it. It's absolutely worth it. All right. And important, the system only works if each channel has its own script, own daily targets.

Basically, you need to take it seriously. Don't just do a little of everything and then just, you know, after a month, stop. Even if you focus only on one channel, it would be better to do that, but do it right than to focus on three and not do it right. Okay, and as a quick reality check, because I see this happening all the time, no channel works in two weeks.

None. If you've never done it before, it won't work. You haven't sent enough volume. You haven't iterated enough scripts.

You haven't tested anything. You don't have enough data to even know what's working and what isn't. So you need to do more. All right?

A thousand hour reaches a day is nothing if you're actually serious about what you do. So do more and then optimize and don't do it the other way around. And again, if you want like daily sales and lead generation tactics delivered straight to your email, we have a newsletter. It's completely free.

No marketing, no fluff, right? I just send value out daily. Also stuff I cover in the videos, but way earlier. So you're basically ahead.

And if you want someone to book sales calls for your company and you only pay us per show call, right? The first 10 are completely free. You can click the first link in the description, the newsletter is in the second link in the description. And if you like these types of videos, then subscribe, like, share with friends who might find helpful and I'll see you in the next one.