B2B Marketing Pint · 2025-08-19 · 41 min
Is your founder-led sales approach hitting a wall? You're not alone. In this episode of B2B Marketing Pint, Brian and Brendan sit down with Craig Heward - founder of the Sales Mentor Collective - to explore the often messy transition from founder-led sales to a scalable, repeatable revenue engine. Expect candid conversation (and a few cold ones) as we unpack: * Why most founders wait too long to hire real sales help * How to spot whether you need a hunter, closer, or something in between * What you must write down before scaling sales (spoiler: it's more than you think) * How to stop the finger-pointing between marketing and sales * Plus, Craig's take on the biggest myth about salespeople Grab a pint and join us for some revenue therapy. Because scaling sales isn't magic - it's process, patience, and a pint of honesty.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
The Art of the Silent CloseClosing the Deal with Fexingo · on B2B sales88 / 100
How Revenue Marketing Makes the CMO a Business Growth DriverThe B2B Revenue Executive Experience · on B2B sales71 / 100
Stage Before Strategy: How PMM and AI Priorities Shift as B2B Companies ScaleA Go-To-Market Perspective · on founder-led sales71 / 100
Best of LinkedIn: Channel Marketing & Partner Ecosystem CW 33/ 34Best of LinkedIn: Strategic B2B Marketing · on B2B sales
How Top Reps Turn a Proof of Concept into a Done DealSales Leadership with Fexingo · on Sales process
How to Know If Your Sales and Marketing Are AlignedSales & Marketing Playbook: Unleashed · on B2B sales
Want to be CMO? Start with Soft Skills61 / 100
🐊 Wrestling the SEO Crocodile69 / 100
Swag? Field Marketing Builds Pipeline!57 / 100
The 90/10 Rule The Drives Content Results71 / 100
Humour in B2B Marketing?64 / 100