🎙️Sales Therapy: Fixing the Founder-to-Funnel Gap

Episode notes

Is your founder-led sales approach hitting a wall? You're not alone. In this episode of B2B Marketing Pint , Brian and Brendan sit down with Craig Heward—founder of the Sales Mentor Collective—to explore the often messy transition from founder-led sales to a scalable, repeatable revenue engine. Expect candid conversation (and a few cold ones) as we unpack: Why most founders wait too long to hire real sales help How to spot whether you need a hunter, closer, or something in between What you must write down before scaling sales (spoiler: it’s more than you think) How to stop the finger-pointing between marketing and sales Plus, Craig’s take on the biggest myth about salespeople Grab a pint and join us for some revenue therapy. Because scaling sales isn't magic—it's process, patience, and a pint of honesty.