B2B Marketing Pint · 2025-08-19 · 41 min
Is your founder-led sales approach hitting a wall? You're not alone. In this episode of B2B Marketing Pint, Brian and Brendan sit down with Craig Heward - founder of the Sales Mentor Collective - to explore the often messy transition from founder-led sales to a scalable, repeatable revenue engine. Expect candid conversation (and a few cold ones) as we unpack: * Why most founders wait too long to hire real sales help * How to spot whether you need a hunter, closer, or something in between * What you must write down before scaling sales (spoiler: it's more than you think) * How to stop the finger-pointing between marketing and sales * Plus, Craig's take on the biggest myth about salespeople Grab a pint and join us for some revenue therapy. Because scaling sales isn't magic - it's process, patience, and a pint of honesty.
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