Best of LinkedIn: Channel Marketing & Partner Ecosystem CW 33/ 34

Episode notes

The Future of Channel Marketing: AI, Partner Ecosystems, and Revenue-Driven Growth We curate most relevant posts about Channel Marketing & Partner Ecosystem Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: This edition analyse the current channel marketing trends highlights a strategic shift from merely increasing partner headcount to orchestrating ecosystem impact. Modern leaders are focusing on active revenue generation over vanity metrics, noting that a small minority of partners typically produce the vast majority of sales. The emergence of artificial intelligence is rapidly altering this landscape, as major tech firms invest hundreds of millions into specialised certification tiers and co-sell frameworks. Despite these innovations, significant barriers remain, such as flawed program design, poor executive alignment, and the persistent conflation of overall strategy with specific sales routes.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• The Race to Build the Next Trillion-Dollar AI Chip CompanyTechSurge: Deep Tech Podcast · on Artificial intelligence90 / 100
• The Art of the Silent CloseClosing the Deal with Fexingo · on B2B sales88 / 100
• Less about Models; More about ArchitecturePractical AI · on Artificial intelligence85 / 100
• Code Review Is a Taste Problem | David Poll ⁨@GitHub⁩Hangar DX Podcast · on Artificial intelligence81 / 100
• 321 | How to Build an AI App Without Coding: From Idea to App Store with Replit & Claude by Bryce Rattner KeithleyLeveraging AI · on Artificial intelligence80 / 100
• Rapid Response: OpenAI’s Critterz blowback - Director Nik Kleverov on year zero for HollywoodPioneers of AI · on Artificial intelligence76 / 100

• Best of LinkedIn: AI in B2B Marketing CW 33/ 3459 / 100
• Best of LinkedIn: AI in B2B Marketing CW 29/ 3067 / 100
• Best of LinkedIn: Social Selling CW 29/ 3076 / 100
• Best of Linkedin: Account-based Marketing CW 34/ 35
• Best of LinkedIn: Social Selling CW 33/ 34