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Index/RevOps/Sales & Marketing Playbook: Unleashed
Sales & Marketing Playbook: Unleashed artwork

How to Know If Your Sales and Marketing Are Aligned

Sales & Marketing Playbook: Unleashed · 2026-08-02 · 30 min

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Topics in this episode

Sales and marketing alignmentB2B marketingideal client profileB2B salessmall business growth

Episode notes

Send us Fan Mail Most owners can feel when sales and marketing are out of sync - they just can't name why. In this episode, Craig Andrews (Beholder Agency) and Evan Polin (Polin Performance Group) lay out how to tell if your sales and marketing are truly aligned, and how to fix it when they're not.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • The Art of the Silent CloseClosing the Deal with Fexingo · on B2B sales88 / 100
  • Why Your Marketing Problem Is Not the Real Problem | Maylee Jacob, Maylee Jacob MarketingStraight To Voicemail · on Sales and marketing alignment79 / 100
  • How Revenue Marketing Makes the CMO a Business Growth DriverThe B2B Revenue Executive Experience · on B2B sales71 / 100
  • Why Great Marketing Is Built on Honesty, Not Hacks with Emma Davies & Ruta SudmantaiteSpotlight on B2B Marketing · on B2B marketing65 / 100
  • #191 - Battling AI Fear: Storytelling, Technology, and Disruptive Change with Paul Roehrig, Chief Strategy and Marketing Officer at AscendionFinite By Clarity · on B2B marketing60 / 100
  • How B2B Marketers Use White Space Analysis to Map Enterprise Account GrowthB2B Marketing with Fexingo · on B2B marketing57 / 100

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