ABM is All About A/B Testing with Brandy Jackson

Episode notes

Marketing is all about testing, iterating, & optimizing. When it comes to A/B testing, Brandy knows a thing or two. With experience working for agencies, ABM platforms like Terminus & DemandBase, & for Fortune 500 companies, Brandy has run about every type of test to ensure every one of her campaigns are optimized for success. Check out today's episode where Brandy breaks down all of the variables marketers should be testing & a simple 6 step process for executing these tests.