The B2B Podcast Index
A Change of Brand

Mastercard with Michael Bierut

A Change of Brand · 2021-09-28 · 50 min

Episode notes

In 2014, Mastercard took a swipe at evolving its iconic red and yellow circles to eventually dropping its name altogether. We dig into the behind-the-scenes creative process, with Michael Bierut of Pentagram, who led the charge to see the work eventually get approved. To see the change of brand for yourself, visit achangeofbrand.com or

All A Change of Brand episodes →
Mastercard with Michael Bierut - A Change of Brand | The B2B Podcast Index