A Change of Brand · 2021-09-28 · 50 min
In 2014, Mastercard took a swipe at evolving its iconic red and yellow circles to eventually dropping its name altogether. We dig into the behind-the-scenes creative process, with Michael Bierut of Pentagram, who led the charge to see the work eventually get approved. To see the change of brand for yourself, visit achangeofbrand.com or
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