Topic

Programmatic advertising

A guide to the best B2B podcast coverage of Programmatic advertising - the shows and 23 episodes that go deepest, ranked by substance, not downloads.

Programmatic advertising faces mounting pressure from fraud, waste, and fundamental shifts in how brands measure success. Episodes explore the $160B ad fraud problem, the collapse of traditional web traffic metrics, AI's role in transforming ad tech, and how leading platforms like Netflix are betting on new inventory - while B2B advertisers struggle to move beyond vanity metrics and agencies hide their real performance playbooks.

Best shows on Programmatic advertising

The Rebooting Show
2 episodes · best 78.0/100
Generation Marketing
1 episode · best 77.0/100
Decoder with Nilay Patel
1 episode · best 76.0/100
Retail Media Moguls
1 episode · best 76.0/100
Marketing Spark
1 episode · best 75.0/100
Natural Products Marketer Podcast
1 episode · best 75.0/100
StreamTime Sports
1 episode · best 72.0/100
Coffee Break with Gooten
1 episode · best 72.0/100

Best episodes on Programmatic advertising

The revenge of brand
The Rebooting Show · 2026-05-19
78 / 100
TV advertising has decentralized
The Rebooting Show · 2026-05-05
78 / 100
…[upbeat music] And in our final conversation, I sat down with Patrick Courtney, the chief business officer at Fuse Media, and we spoke about how the worlds of programmatic advertising and TV advertising are colliding.…
Why B2B Paid Media Fails & How To Fix It
Generation Marketing · 2025-02-17
77 / 100
The CMO is a dying role, says Digitas' Amy Lanzi
Decoder with Nilay Patel · 2026-07-02
76 / 100
…peaker D: they remembered the Programmatic advertising, right?…
The Future of Retail Media: Lessons from 2024
Retail Media Moguls · 2025-01-02
76 / 100
The $160B Digital Ad Fraud Problem
Marketing Spark · 2026-05-26
75 / 100
How Retailers Can Use Programmatic Ads with Dan Kraus
Natural Products Marketer Podcast · 2025-11-05
75 / 100
Why Netflix Took a £14m Bet on Live Sports Podcasts
StreamTime Sports · 2026-07-01
72 / 100
…It is primarily at the moment relatively simplistic, programmatic advertising on the platforms until we get our check from Instagram and our check from YouTube and these things flood in directly proportional to the amount of views and the attention that we're getting on their platform.…
Episode 17: Data and Time, recouping the powers of Artificial Intelligence
Coffee Break with Gooten · 2021-11-16
72 / 100
…You know, and so that's a lot of programmatic advertising.…
Moments That Matter: winning the biggest sporting events of the year
The IAB UK Podcast · 2026-07-01
68 / 100
Jessica Chase, CEO and Co-Founder of GetAboveTheFold.com
Agentic Shift · 2025-05-28
68 / 100
…In this episode of the Agentic Shift podcast, we talk to Jessica Chase, co founder of above the Fold, a programmatic advertising agency transitioning from journalism to marketing.…
How B2B Brands Waste Budget on Vanity Metrics
The Marketing Operator Podcast with Fexingo · 2026-06-24
67 / 100
EPISODE 15: Brendan Norman on How AI is Transforming Content and Advertising
The Last Word on Product Marketing · 2026-05-06
64 / 100
The Business of Digital: Episode 37 - AI Transformation in Media
The Business of Digital Podcast · 2026-01-08
64 / 100
…Um, moving into programmatic and have been really in the, in the, in the space of programmatic advertising technology and data now for the last 10 years building audiences Connecteds.…
#76: Targeting B2B buyers like B2C consumers with Mark Connon, Bombora
B2B Agility with Greg Kihlström™ · 2026-01-13
60 / 100
…peaker A: Yeah, I've uh, I've been in this programmatic advertising, data licensing, data monetization space for a long time and one of the things that, that most appealed to me about Bombora and it appeals to our customers is our co, op, our philosophy around how we collect data,…
What's Actually Working in Marketing Right Now
Behind the Curtain · 2026-06-10
49 / 100
…There's a lot of programmatic advertising tools and things like that.…
S4 E12 | Integrated Digital Marketing Strategies
How Agencies Thrive · 2024-02-28
48 / 100
…But with programmatic advertising, now you can analyze data about user activity and engagement almost instantly.…
The #1 Creative Digital Performance Marketer In The World
Networking and Marketing Made Simple · 2026-07-02
47 / 100
Digital Marketing Using AI Ep. 23
Inter-Dev B2B Digital Marketing Podcast, hosted by CEO Aia Laser · 2024-09-01
40 / 100
…Programmatic Advertising Programmatic Advertising uses AI to automate the buying and selling of online ads in real time.…
The 4 Advertising Campaigns Agencies Don't Want You To Know About! - #279
PERSONAL BRAND TALK Cam Roberts Podcast Show · 2026-02-04
37 / 100
…However, not many people know that the open web advertising, also known as programmatic advertising, actually forms 96% of the Internet's base in the advertising space.…
Building Through Every Ad Tech Era: AI, Attribution, and What’s Next with Ionut Ciobotaru
How I Grew This: Real Stories of Digital Growth · 2026-03-19
How CMOs Use AI for Real-Time Brand Safety Monitoring
The CMO Podcast with Fexingo · 2026-07-05
AI in Digital Advertising Ep 21
Inter-Dev B2B Digital Marketing Podcast, hosted by CEO Aia Laser · 2024-08-04