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objection handling

A guide to the best B2B podcast coverage of objection handling - the shows and 17 episodes that go deepest, ranked by substance, not downloads.

Effective objection handling separates closers from order-takers. These episodes cover tactical approaches like addressing the "I want to think about it" objection head-on, reading prospect silence to identify hidden concerns, and coaching techniques from industry veterans like Keith Rosen. You'll also see how top SaaS sellers in 2026 handle resistance, and real case studies - like how HVAC operators increased cash flow 50% through strategic payment processes - that show objection handling as a cash flow lever, not just a conversation skill.

Best shows on objection handling

Best episodes on objection handling

  1. From The Sales Floor To BBC Traitors Final Four |EP23| Andrew Jenkins

    I Used To Be Crap At Sales · 2025-08-20

    70 / 100

    …I was good at objection handling.…

  2. #126 The SDR DiscoCall Podcast - Kirsten McCoy

    The SDR DiscoCall Podcast · 2026-03-24

    68 / 100

    …So first sort of couple of weeks was more just learning kind of what you're selling, what the company does, who you're speaking to, objection handling, all that sort of thing.…

  3. What I Wish I'd Known About Sales with Nia Secker

    B2B Sales Playbook · 2026-01-20

    67 / 100

  4. Sales Coaching and Personal Development Session with Keith Keith Rosen and Microsoft

    Behind the Boardroom · 2025-12-11

    66 / 100

  5. How Do I Learn the Buying Cycle and Map it to My Sales Process?

    Sales Questions Show · 2026-04-07

    64 / 100

  6. How to Become the Obvious Choice (Part 2)

    The Advanced Selling Podcast · 2026-05-26

    62 / 100

    …And then if or when they do, we flip into this manipulative objection handling process that's more art than science, and also is intended to overcome everything, which means you should be able to get every sale, which we know isn't true, and just talk about them.…

  7. Adi Klevit’s HVAC Payment Process That Increased Cash Flow by 50%

    Garlic Marketing Show · 2026-05-06

    59 / 100

  8. 6 Ways Sales Managers Help Teams Finish Strong

    The Sales Experts Podcast · 2026-06-06

    54 / 100

    …The author points out specific areas like discovery questions and objection handling.…

  9. 5X Your Sales by Calling Abandoned Carts

    What The Funnel (WTF) Show · 2025-02-12

    52 / 100

  10. How to Read a Prospect’s Silence and Close the Deal

    Sales Leadership with Fexingo · 2026-06-24

    51 / 100

    …Luna: Okay, third tactic - I've heard of using silence in objection handling.…

  11. You Don’t Need Fancy Closes To Win Deals

    The Toilet Paper Salesman® Podcast · 2026-04-07

    47 / 100

  12. HOW TO HANDLE THE I WANT TO THINK ABOUT IT OBJECTION

    Sales Questions Show · 2026-04-10

    44 / 100

  13. Ep:50 What I wish I knew at the start of my coaching business journey

    Online Business Like a Boss · 2025-02-26

    40 / 100

  14. Making engaging product marketing videos for sellers that they LOVE

    Good Morning, Thought Leaders! Welcome to Your Sales Enablement Podcast · 2026-06-30

    33 / 100

    …Break the content into quick feature highlights, objection handling clips, industry-specific use cases.…

  15. The Sales Rep Who Won by Asking for a Referral

    Closing the Deal with Fexingo · 2026-07-07

  16. The One Question That Turns a Skeptic Into a Champion

    Closing the Deal with Fexingo · 2026-06-20

  17. The One Question That Stops a Buyer from Ghosting You

    Closing the Deal with Fexingo · 2026-06-14